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The larger the organization, the more focused and targeted the messaging needs to be to truly resonate with potential customers. This is most certainly the case with CertaPro , a commercial painting company with more than 350 franchise locations across the United States, and specifically one of its Colorado-based franchisees who used variable data to create a hyper-targeted direct mail campaign.  To execute such a forward-thinking campaign, CertaPro partnered with global omni-channel communications, design, and innovation group IMS, Inc . to identify projects CertaPro completed in specific residential neighborhoods and create an interactive direct mail campaign targeted to nearby residents highlighting these projects.    These residents received custom direct mail pieces with personalized copy, unique offers, and references to CertaPro jobs completed nearest to the recipient’s home. In addition, each mailer featured a QR code that opened a special offer, contact information to …

Wild Onions , an annual literary publication from the Department of Humanities at Penn State College of Medicine, has a noble goal: to raise awareness for mental and physical wellness, treatment, and caregiving through creativity. With contributions of fiction, poetry, and art from community healthcare professionals and students, the magazine releases a themed issue every spring to highlight how narrative, verse, and visual art can provide powerful depictions of those struggling with health and wellness while also showcasing the healing and restorative powers of these art forms. A beloved fixture of the Penn State College of Medicine, the magazine also attracts national talent in both the literary and visual arts. However, the plot thickens with the printing technology Wild Onions had used in the past to print their yearly installment. Prior to the most recent issue, Penn State Health used a toner ink platform to produce the magazine. The lack of workflow flexibility with toner …

The grocery business is one of rapid change and fluctuation. Sales and promotions for certain products usually don’t last more than a few days, and of course grocers are at the behest of the availability of certain items, particularly fresh fruits and vegetables, dairy products, and a host of other perishables. This means grocery stores and supermarkets need flexible signage and display options to react to market forces like supply and demand while creating a positive consumer experience and avoiding bottlenecks or confusion in store productivity. The ability to achieve this level of flexibility coupled with quality, eye-catching signage was the exact problem a large New England-based supermarket chain was struggling with before partnering with Goodway Group , a New York-based digital media and marketing agency that specializes in helping large companies scale unique or niche marketing efforts. With existing partners like Staples and DoorDash, Goodway had the experience and expertise …

Content Critical Solutions , a provider of technology solutions, process outsourcing, and production services, knows the importance of reliable, automated equipment in high-volume, data-intensive print environments. When the company installed a Canon ColorStream 6900 production inkjet press in one of their four plants, they knew they’d need an in-line finishing solution that could keep pace. We sat down with John Slaney, CTO, and Fred Van Alstyne, COO, to discuss how they made such a critical decision.  “We used our first Hunkeler system when we were printing on-demand newspapers to go on flights out of JFK. When you have something with a lot of moving parts and a lot of activity going through it, it has to be solid. And that’s what our experience over the years has been with Standard Finishing and Hunkeler,” says John Slaney. “We had some problems with competitive solutions in the past, and we felt, based on our long history and experience with Standard, that Hunkeler was a better …

Stop for a second and just think about how our daily lives and perspective about the world have drastically changed in the last 24 months. Simple things like eating in restaurants, going shopping, and gathering with friends and family have taken on new forms and shapes, and this same seismic shift goes hand-in-hand with how companies have pivoted to stay competitive, relevant, and engaged with customers during the COVID pandemic.  Like so many other industries, print has experienced a variety of transformations during the last two years. So much of our world has shifted to a digital landscape, and both employees and consumers are more invested in the ways companies comport themselves and engage in larger conversations on social issues or climate change. To put it simply, brand and culture matter more today than ever before, and companies across the world are pausing, taking a step back, and reflecting on how they engage with customers and the culture they create for employees.   At …