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Workflow is more than just the connective tissue that links people, processes and technology – it is a means of reducing costs, boosting productivity and improving quality. Sadly, many in-plant operations are saddled with inadequate workflow solutions that cause a tremendous amount of extra work for staff to manage jobs – staff that is often already overburdened. The majority of in-plant printers are faced with squeezed budgets and simultaneous pressure to grow print volumes, improve service levels, increase productivity and offer an ever-expanding suite of services like producing tabs, binding, transaction printing, fulfillment, direct mail, booklets, and security printing. If they can’t meet the corporate expectations, they don’t just have a bad year – they get lifted right out of the enterprise. Survival depends on being able to respond to changing customer needs; turn jobs around faster, reduce costs, improve quality and make it easier for internal customers to place orders and …

This morning when I woke up, I went to my "go to." No, not my coffee, but my smartphone to check email, see what's happening in the news and socialize on Facebook. It turns out, I'm not alone. More and more people start their days viewing "content marketing." It's not only how we stay connected, but also how companies engage its target markets successfully for less money. The phrase "content is king" is no stranger to the marketing community; it is simply taking a different shape than it did previously. What once was the white paper has now evolved into social media, newsletters and blogs. Companies and consumers alike can't get enough of content marketing. There's a reason why companies are investing resources in content marketing ... it drives profitable results. So profitable that 78% of CMOs think custom content is the future of marketing, according to Hanley Wood. Perhaps that's because content marketing costs 62% less than traditional marketing. Content in the Marketing Cycle …

You can’t watch the news, or even go to the drugstore, without hearing about the massive changes in the U.S. healthcare system. Many of the changes are a result of the Patient Protection and Affordable Care Act passed in 2010 , however many of these changes are simply a result of changing demographics and rising healthcare costs. Whatever the source, changes are affecting all aspects of the healthcare community including: Hospitals and other healthcare providers Healthcare insurers and third-party administrators Pharmacies Pharmaceutical companies New State and Federal Healthcare Exchanges Public programs such as Medicare, Medicaid and the Children’s Health Insurance Program Employers and individual health consumers The market has been shaken up with a more competitive environment pushed by consumer-driven healthcare and new partnerships between health insurers and retail brands and between healthcare providers and pharmacies. Today, you can get basic health services at your local …

The Property and Casualty (P&C) insurance market is ripe for opportunities for printers. Insurance is a document-centric business where the only tangible evidence of what the consumer paid for is a policy document. P&C insurance has the added benefit of being something that everyone needs and, in most states, is required to have in some form or another. The competition for consumer’s business is fierce generating big-bucks marketing campaigns from major players like Allstate, GIECO, Farmers Insurance, Progressive, State Farm and others. P&C carriers send over 2.5 billion pieces of direct mail annually according to Comperemedia, and that doesn’t factor in the volume of customer mailings of policy documents, billing and required notices. While the biggest spending comes from the top 20 companies in the market, this is a big market with lots of printing needs. There are over 3,000 P&C insurers in the US and another 38,000 independent insurance agencies. More and more, independent …