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Project Peacock hosted an online Publishing event with three speakers: Morten Reitoft from INKISH discussed the future of publishing printing and automation technology, Brandie Herrell from Friesens Corporation shared how designers and brands are creating new chapters in creative book applications, and Martin Pugh from Marathon Press shared the components of book creation, as well as some cool binding techniques. These speakers were informative and inspiring; I took many ideas away. I invite you to take my thINK Academy Course, “ Print Buyer Confidential — Publishing ” to learn more. Here are some of the big takeaways I believe will matter most to you:  Digital Publishing? Print customers do not think in terms of which devices their pages are printed on. Calling your service capabilities ‘digital publishing’ will have as much impact as calling them swiss cheese, and get the same result – HUH? Digital means ONLINE to brand and agency buyers and most marketing people. If you want to …

The January E-Newsletter highlights an opportunity to participate in a thINK Forum User Study, ways to participate in thINK Academy and thINK Academy online, and provides easy access to the latest industry whitepaper exclusively available to thINK members. …

Your Leads are All Around You Have you heard the saying, “Water water everywhere and not a drop to drink”? It’s an adaptation from Samuel Coleridge’s Ancient Mariner , a poem about a crew stuck in the doldrums or windless ocean and dying of thirst. And that’s how it can feel for salespeople sometimes. Here you are, millions of people, only a few keystrokes away, and for some reason, you are unable to connect and engage with them. And that’s where social selling comes in. If you ask ten people to define “Social Selling,” you’ll probably get ten different answers. This conundrum can make it difficult to understand what social selling  really  is and how you can use it effectively. So, let me make it easy for you. Social selling is about starting more sales conversations and expanding existing relationships . That’s it! Salespeople can use social media platforms to find, engage, and connect with potential customers to turn those connections into sales conversations. Of course, it’s …