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The February  E-Newsletter highlights an opportunity to dig deeper into your social selling game with new live thINK Academy courses, white papers ands blog posts. …

The success of any event depends on how and where said event is promoted, and this is particularly true in more niche areas such as the visual art space where the target audience can skew more on the narrow side. This was most definitely the case for renowned Buffalo, New York, photographer Tom Burns and his photography showcase and gala featuring scenic and architecture photos of the Buffalo area.  The challenge was creating a dynamic, engaging piece of promotional material to raise awareness of and drive attendance to the gala. The solution was partnering with Upstate New York direct marketing and communications agency Compu-Mail to design and distribute a high-end, visually appealing invitation card that captured the essence and spirit of Burns’s work while informing and enticing recipients to attend the showcase.  Using Canon’s varioPRINT iX series digital inkjet printing platform , Compu-Mail created an 11 x 17 invitation card that was easily folded into a 6 x 9 finished piece …

Project Peacock hosted an event about POP with a keynote from Vicki Strull about capturing attention with print and a glimpse into material distribution and inventory technology with Elaine Scrima from GSP Retail. We had additional Peacock Partner speakers, including Angel Georgiou from Canon Large Format Solutions. I included her presentation in my thINK Academy video about POP. Check it out!  The event was truly informative and everyone, including me, took away new ideas and will think about a ‘store’ in a new way as well. That is the goal of Project Peacock, to present new opportunities — or in this case POPortunities — and provide printspiration. This event did both and in unique ways.  Here are some of the bigger takeaways: Create Experience: Going to a ‘store’ doesn’t have the appeal it once did for many people, and practically all the lower end of the Millennials and Gen Z. Even before COVID, e-commerce was on the rise. And now, well, is your first thought “I need to get …

The Four Keys to Sales Success Thursday, February 24 2022  at 2:00 pm EST   In this live thINK Academy class you'll learn the fundamentals behind inkjet print sales. Where do you find leads? How do you gain an appointment? What is a good prospecting process to follow?  How many calls should be made? Watch this video for a preview of all that you will learn in this great course.      …