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The Canon Customer Innovation Center in Boca Raton, Florida was already a dynamic hub to showcase new technology and offer an engaging customer experience, but the latest addition to the CIC doubles down on the interactive nature of the new facility and provides a stage for inkjet leaders to showcase innovative, standout projects in a new and unique way.  The Print Innovation Wall, unveiled at thINK Ahead 2021, is designed to highlight boundary-pushing work that would not have been possible without Canon’s state-of-the-art inkjet print technology. The Print Innovation Wall features projects submitted by customers to demonstrate artistic, commercial, and technological achievements in the printing space.   Innovative projects highlighted demonstrate a variety of applications including magazines, direct mail pieces, augmented reality experiences, postcards, children's books, and more.  Congratulations to these companies featured on the Print Innovation Wall:  JPS Graphics DS Graphics …

PDF in, book out A ground-breaker in digital book manufacturing for over 15 years, the new and enhanced capabilities of the SigmaLine III include a patented air fold and dynamic sheeting technology that reduces blank pages by up to 57%. The new air fold technology also produces a more perfect fold with fewer stops at up to 1,000 feet per minute (fpm). Another distinct advantage of the SigmaLine III is its ability to produce stable book blocks ready for every binding processing — hardbound and softbound, from saddle stitching to thread sewn to perfect bound. And when integrated with Connex workflow systems — the connectivity backbone for both digital and conventional print production — the Vareo perfect binder, and the InfiniTrim trimmer, your end-to-end workflow takes your job from PDF in, book out, all under one roof. Want to know more? The new SigmaLine III: Processes web widths from 18” to 42”. Delivers speeds up to 1,000 fpm with quick, fully automated changeovers between sizes …

Many assume that purchasing specialty inkjet paper will naturally increase production costs.  While the cost of the paper is a factor, it needs to be evaluated within the entire production process. Other factors, like the potential ink usage, the print platform, operational efficiency, and the requirements of the finished print project, will often have a greater influence on the final project cost and ROI.  By strategically evaluating your choice of paper as well as the other project elements, you can better predict and control your results.   A Look at Inkjet Papers As paper companies have specialized their offerings to meet the needs of the market, there is now a wide variety of papers to choose from. Options for paper include: Untreated: Multipurpose substrates designed to print and postprocess, without unique additives to augment print performance.    Treated: Designed to affix specific ink sets to uncoated paper, utilizing chemistry to optimize the printed image of an uncoated …

Direct mail’s origins go back a ways…as in 1,000 B.C. Since then, advances in technology have fundamentally changed the nature of direct mail, with some of the largest changes coming in the last five years. The more things change... Though one thing that has stayed the same for direct mailers is the need to stay abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences. That inherently daunting task is made even more so by the current global pandemic.  To that end, the marketing team at SG360° wanted to shed light on what marketers are doing to reach today’s consumers, which marketing tactics resonate with consumers, what affects the pandemic has had on both marketers and consumers, and how direct mail fits in to it all.  Our approach In the Spring of 2021, SG360° worked with outside research and marketing firms to survey:   The key discoveries that arose from the resulting data form the basis of our report,  The Future of Direct Mail: An …

The marketplace is changing, inkjet technology continues to improve, and there are new print opportunities that can help you succeed. Here at Domtar, we know how you can take advantage of inkjet. Direct Mail’s Impact Digital media isn’t going anywhere, yet there is a growing opportunity for print, especially in the market of promotional direct mail. There’s a misconception that you can only reach newer generations through digital channels, but the reality is, printed communications resonate well with everyone — especially direct mail. Yes, people are more glued to technology than ever before but they’re also tiring of their devices at a fast rate. The average daily time spent with digital media is close to 7.5 hours per day and the number of emails, webinars, and virtual events has exploded causing 80% of target audiences to be fatigued by digital and virtual engagement efforts, according to a report by Sendoso. For many, life has become monotonous and print is an excellent way to …