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thINK Ahead registration is officially open. Plus, two new thINK Academy workshops and a behind-the-scenes look at an AI animation test case! All in our March E-Newsletter. …

Go Behind the Scenes on this AI Project The AI tools my team used to create this animation are brand new; we’re trying them out as they hit the market. Here, I’m taking you behind the scenes on our experimental process for using AI to animate real people — and revealing a few lessons we learned along the way.  Step 1: Creative Direction  We knew we wanted to use AI tools to animate Pete Studer and Lori Messina, but before proceeding we needed to decide on an animation style, as the style would dictate our next steps. For example, did we want our characters to be 2D cartoons, 3D cartoons, or have more of an illustrated style? Did we want to show the characters from the shoulders up, or did we want to animate them moving around within scenes?  In addition to the animation style, we needed to set the scene. thINK Board President Pete Studer is an avid duck hunter, so we set the video during hunting season to help thINK members get to know him more personally. Immediate Past President …

Download the thINK Forward 2025 First Edition! …

I want you to consider something that might feel untrue. It’s a pricing paradox. When a customer pushes back on price—when they ask you to “sharpen your pencil,” when they demand you match a competitor’s rate, when they claim their budget won’t stretch that far—it might feel like resistance. But in reality? It’s a buying signal. Think about it. Whether your customer is a business, a non-profit organization, a government agency, an educational institution, or any other kind of organization, they all have one thing in common:  There is a human being (or collection of humans!) making the buying decision for production inkjet printing services.  All of your customers are human beings.  And like all human beings, they are notoriously self-interested.  They don’t want to waste their time.  So why would they bother beating you up on price if they had no interest in buying from you?  The answer is:  they wouldn’t. If a prospect had no interest in your production inkjet printing services, they …

Three new vertical market kits to help you break into new markets, a recap of the recent MTAC meeting, and guidance on creating an AI policy for your organization! All in our February E-Newsletter. …