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If there’s one question companies ask my team quite frequently, it’s  how can I improve my website ? That’s a pretty broad question, especially when you consider the variety of things a website can or  should  do.  Think of your website as your digital front door — it's the entry way into your brand home and a critical first impression for customers, many of whom place great importance on the overall user experience when deciding whether to buy from or partner with a brand.  While there are a number of ways for marketers to help increase the quality and user experience (UX) of a website, one key way is optimizing your website for lead generation — this means making it easier and faster for website visitors at any stage of the buyer’s journey to convert on an offer, whatever that offer may be.  Whether building a whole new website or refreshing an existing one, here are some questions my team asks marketers to help optimize a website for lead generation in order to demonstrate …

Print's Future, Powered by Inkjet In today's increasingly connected world, print remains a constant—it's an essential part of our lives that informs, inspires, and drives action. From the cherished books we read to the direct mail that sparks engagement, print is more than just an industry; it's a vital means of communication. Central to its evolution is inkjet technology. Inkjet is not only changing how print is produced; it's redefining what's possible. Modern inkjet presses come equipped with speed, quality, and versatility, making print more dynamic, personalized, and accessible than ever before. As we look ahead, it is clear that inkjet will continue to push the boundaries, ensuring that print communication remains a vital and thriving medium. Inkjet Brings Print to Life  Imagine a world without print: no vibrant catalogs to browse, no printed statements to keep finances in check, and no personalized mail that makes us feel acknowledged. The truth is that print is not just alive, …

Insights from the Latest PRINTING United Alliance State of the Industry Report   The PRINTING United Alliance State of the Industry Report , sponsored by Canon U.S.A., delivers critical insights into the health and direction of the printing industry through quarterly surveys of print providers. These surveys are designed to track, measure, and analyze trends in performance, investment, and strategic priorities across all segments of the industry. While the full report is available exclusively to PRINTING United Alliance members, thINK members have access to a valuable executive summary of the most recent findings from the State of the Industry Update – Fourth Quarter 2024 . This latest edition is based on data collected from 294 printing companies located in the United States and Canada. These businesses vary widely in size, with annual revenues ranging from under $500,000 to over $200 million. The executive summary provides timely insights into key performance metrics, including: …

A question I’m asked a lot is: “How can we sell value when RFPs prevent us from talking to decision-makers?” It’s a fair question. RFPs and other bidding environments are often specifically designed to strip value from price—creating a wall between your best differentiators and the procurement teams who “only care about low cost.” In the production inkjet world, where speed, quality, and efficiency are key, blindly competing in RFPs can be a race to the bottom. Let’s explore two scenarios—and what to do in each. Case #1: The Wall is Truly Impenetrable In some RFPs, there’s zero opportunity to communicate value—no access to decision-makers, no dialogue, just an online submission. These RFPs favor bottom-feeders—the cheapest providers, regardless of quality. If you’re a best-in-class production inkjet print service provider, you’ll rarely win these unless you’re willing to slash margins. And that raises a bigger question: How much time, money, and effort are you wasting chasing …

Print service providers can look forward to numerous opportunities in the coming year to tap into emerging trends, boost operational efficiency, and promote sustainable growth. A NAPCO Research report , Production Digital Printing 2025: Setting the Course to Thrive in the Year Ahead, identifies the major market forces shaping competition and progress, and highlights actions that print service providers should take.  The report outlines 11 key trends expected to impact industry competition, guide the competitive landscape, and identify critical strategies for print service providers. Here is a summary of key trends featured in the report. Preparing for a New Generation of Workers A NAPCO Research survey found that 72% of commercial printers view hiring production staff as a significant challenge, with 63% citing similar difficulties in hiring sales staff. To address this, print providers must focus on attracting and developing Gen Z workers, who are expected to make up nearly a third …