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Join us for an interactive workshop designed to empower print service providers to improve their web presence and increase digital lead conversion. Led by marketing industry experts, this hands-on session will give you tools to evaluate your current website’s performance based on user experience, content effectiveness, mobile optimization, accessibility, and more. You’ll then learn simple fixes to some of the most common website performance issues so that you can attract more organic search traffic and generate more web leads. You’ll leave with a clear action plan for creating a better digital experience for your prospects and customers — and we’ll have a little fun along the way.  …

If you are excellent at what you do, you should be paid like you are excellent. Not like you are good. Not like you are average. Not like you are mediocre. A lack of confidence in pricing power holds many businesses back from what’s possible.  In this thINK Academy Workshop you will discover your true pricing power.  We will discuss:  • The Power of Pricing Discounting:
Pricing has a dramatic effect on profitability. Discounting is the enemy of profitability, often used unnecessarily out of phantom fears of sales volume loss. Reduce unnecessary discounting to drive higher profit margins.  • Price Sensitivity:
Not every customer and product or service is equally price sensitive. Leveraging variable sensitivity allows businesses to increase pricing in targeted areas for improved profit without volume loss. Even in highly competitive industries, there are pockets of unexercised pricing power.  • Value-Based Pricing:
Here’s a counter-intuitive truth: sellers are more focused on price …

As artificial intelligence (AI) continues its rapid evolution, no industry will go untouched. Many print service providers are embracing AI as a tool for innovation and market differentiation. But new technologies — especially technologies that interact with your data and potentially your customers’ data — also come with risks. Join us for this interactive workshop where we’ll examine factors that you might want to consider when crafting an internal AI policy for your organization, including compliance, the appropriate use of data, security, employee impact, training, and more. Together, we’ll draft guidelines that can be used to lead your team through the ever-changing landscape of AI.  …

No one returns your voicemails. Want to know why? Getting in front of a prospect is brutal. Need help? Back in the day, customers were a lot more accessible. Today, company doors are locked and clients have built electronic walls around themselves (caller ID, voicemail, etc.). But despite the obstacles, some salespeople are finding success gaining access to power. What do they know that you don’t? What are they doing? This workshop combines old-school lessons with new-world tactics and technology. By creating a sales process that applies AI solutions, you can get in front of more decision-makers and shorten the sales cycle. Come learn a process where fundamental sales truths get …

2025 promises exciting opportunities for print service providers, but only those who stay ahead of the trends will thrive. Join us for an exclusive live online session that is designed to help print service providers navigate the future and thrive in a rapidly evolving industry. As we move into 2025, the print landscape is being shaped by exciting innovations and disruptive new technologies. Providers can create sustainable growth in a dynamic market by embracing new technologies, automating workflows, personalizing experiences, and leveraging AI. This session will offer actionable insights into the key trends that are transforming the industry and highlight areas of focus to stay ahead of the curve. Whether you are a seasoned print professional or looking to expand your service offerings, this webinar will equip you with the knowledge and strategies you need to succeed in 2025 and beyond. Take advantage of this opportunity to get a head start on the …