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Brands in the U.S. will spend nearly $40 billion to support their direct mail marketing efforts this year. But with marketers facing intense pressure to generate higher returns from every dollar of investment — and substantiate the return on that spending relative to a wide range of other performance-oriented channels — where will those dollars head from here? How should brands be orchestrating an ideal role for direct mail in that “omnichannel” mix? And what innovations are leading them to generate new kinds of value from the mail channel? Winterberry Group’s Jonathan Margulies will address those questions and others while he reviews key findings of Winterberry’s recently released research report, Delivering …

Looking to generate print leads or leverage AI for sales? Look no further! Plus, 4 out of 6 2024 Printing Impressions Innovators of the Year are Canon inkjet customers — let's celebrate them! All in our November e-Newsletter . …

Home service businesses—including landscapers, plumbers, HVAC specialists, and home repair experts—are hungry for growth opportunities. As a print service provider, you hold the key to unlocking that potential. By harnessing the power of AI-driven personalization and strategic print marketing, you can help these businesses enhance customer experiences, streamline operations, and drive impressive business growth. In this session, you’ll learn how to: • Deliver Targeted Direct Mail Campaigns that attract high-value customers and boost brand visibility. • Leverage AI-Powered Personalization to create tailored communications that resonate with individual homeowners. • Position Yourself as an Indispensable Marketing Partner by offering solutions that unlock new revenue streams and build lasting client relationships. Join us to discover how print marketing, AI, and personalization can transform your business while helping home service providers achieve their growth …