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Production inkjet is rapidly becoming a game-changer, offering significant benefits over traditional printing methods. Successful sellers help their customers understand how production inkjet can help them achieve critical business objectives. In this thINK Academy live class we will focus on the key trends driving inkjet volume in the retail, insurance, and financial services markets. You will learn more about: The critical trends that impact the vertical markets and customer communication. How these trends influence the growing demand for personalized and interactive communication. How companies can benefit from adding print to their digital communication …

Are you looking for critical data to help analyze the performance and trends of your digital presses? Would you like more facts about printer usage and consumables? Do you need data displayed as clear and intuitive information for easy comprehension? In today’s environment everyone is under pressure to raise productivity and safeguard margins. Businesses are looking to manage print performance more holistically. By using real-time data in clear tables and charts, print service providers can leverage PRISMAlytics Dashboard Service for fact-based press information such as printing times, idle times, and the usage of media and consumables. In this session, you will hear from Canon experts as well as your peers on techniques for leveraging the PRISMAlytics Dashboard to more effectively manage operations.   …

In this live thINK Academy class we will have an in-depth discussion of Insurance marketing trends and  explore how P&C insurance brands will reestablish their trust among consumers, engage with younger customers, and how you as a print service provider can help them. …

Based on an exhaustive primary research effort incorporating input from hundreds of marketers and supply chain industry leaders, in this live class you will learn: U.S. marketers will invest more than $39 billion in direct mail this year. Some marketers and early-stage direct-to-consumer brands are increasing their direct mail investment as a means of supporting their customer acquisition and incremental sales needs. Improvements in the integration of data and creative content are allowing direct mailers to achieve long-promised value from on-demand production, personalization, trigger-driven programs, retargeting, and …

To maximize the impact of your Canon production inkjet investment, sales teams must learn how to identify and engage their target audience — print buyers. Join us in this live thINK Academy call to learn how to effectively target and engage the print buyers most likely to utilize inkjet technology. In this live class, you'll learn: The critical characteristics of print buyers who are likely to see value from Canon production inkjet technology. Tactics for identifying potential buyers. Critical strategies for engaging target print buyers in today’s …