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Learn how marketers can break through the noise with revitalized marketing strategies that call on pre-digital tactics, disrupt linear funnel thinking, and demonstrate a true commitment to action. In this live thINK Academy class Comperemedia will share three Omnichannel Marketing Trends that are set to impact companies, brands, and marketers in 2024 and beyond. The 2024 Omnichannel Marketing Trends are rooted in competitive intelligence, industry expertise, and shifting consumer behaviors and are a result of in-depth conversations among competitive intelligence analysts. We will discuss developments in the industry, as well as consumer-reported behavior and attitudes, and share the forecast of the year ahead. This year, trends were driven by key themes in 2023: economic uncertainty, the rise of new social media channels, and backlash to corporate social responsibility …

Join us on for an insightful thINK Academy Live Class designed to help print sales professionals tap into the hidden potential of your Canon production inkjet equipment. Join industry expert Kate Dunn to discover the key selling messages that get the attention of marketing and print buyers today. In this live class, you will learn:  How to clearly articulate the benefits of Canon's production inkjet presses to prospects and existing customers. Key selling messages that effectively convey the advantages of inkjet technology. How to utilize Canon's advanced capabilities to gain an edge over your …

Despite what some may tell you, print is not dead — in fact, the print industry is very alive, especially as marketers look for communication and customer outreach opportunities that cut through the clutter of digital channels like email or social media marketing. Brands in the healthcare, finance, and travel and hospitality industries are boosting their investment in print as results show the tactile nature of print communications helps better connect with customers. What’s more, the continued development of digital print technology has made it faster and easier to use digital components in print to create omni-channel marketing campaigns that engage with consumers in a more meaningful way that generates revenue and growth.  Digital inkjet print now makes it possible to print personalized pieces on a wide variety of substrates using new and innovative inks and finishing techniques. The seemingly endless potential of what you can achieve in print is why marketers, graphic designers, …

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