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Lest you think that states are stopping with sales taxes, think again. Now that enough time has passed for states to implement sales tax enforcement post-Wayfair, they are turning their attention to income and other business taxes on companies that have nexus. And for many companies, the post-COVID pandemic hiring market has led to a shift in operations with many businesses adopting hybrid or remote work policies. In this webinar, we’ll discuss just what types of taxes print producers could be subject to based on their sales revenue, what protections are available, and how to think about multistate business tax …

Marketing analytics play a crucial role in helping marketers understand their target audience, reach them effectively, and evaluate the success of their marketing efforts. The history of marketing analytics has shown a steady evolution and improvement through iteration, but we are now experiencing a revolution driven by multiple factors, such as seismic shifts in privacy, rapid changes in storage and processing power, and access to data infrastructure technologies that allow structured and unstructured data to be integrated. Additionally, analytical techniques have advanced to include machine learning, deep learning, and advanced AI. These developments have enabled marketers to harness the full benefits of more advanced analytics to enhance multiple areas of activity. There are significant obstacles to growth, however, as the loss of data identifiers, privacy regulation, and entrenched organizational cultures force marketers to innovate in understanding what drives value. These …

Multistate sales tax compliance for printers was an unintended side effect of the U.S. Supreme Court’s 2018 Wayfair decision. In the five years since that decision, state tax agencies have begun auditing printers and direct mail producers for use tax even though these companies don’t step foot in the state! The taxman is on the prowl, and for printers and direct mail producers, the time for burying one’s head in the tax compliance sand is over. Don’t be caught unaware about how your mailing activity, postage payment, and client billing might be exposing you to tax liability. This live class will address the multiple unique aspects of multistate sales tax compliance for printers, from taxability of the components of your production line to just what type of data you need to maintain to comply …

The thINK Marketing Toolkit offers print service providers a variety of marketing materials designed to help them accelerate their success with inkjet. In this live thINK Academy class, we will share how you can leverage the thINK marketing toolkit to quickly ramp your marketing efforts and take a deep dive into the MKTG Lab tools including application samples, Canon logos, direct mail and email campaigns, infographics, inkjet press photography, social media — and more! …

Get clarity on the complex and rapidly evolving landscape of content management systems (CMS). In the process of developing this paper, Winterberry Group surveyed more than 150 decision makers across the U.S. and conducted in-depth interviews with influencers in the CMS market. The result is an evidence-based examination of the use cases, considerations, tradeoffs, and value of different CMS platforms while exploring the investment, technology, and strategy trends that impact the content and digital experience landscape these platforms …