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Why Agnostic, Robust Workflow is So Important for Inkjet
To fully take advantage of the benefits of inkjet, it’s important to have a workflow that can operate across multiple types of incoming work...
You Won't Want to Miss thINK Ahead 2019!
We have an amazing thINK Ahead 2019 conference in store for you. With more than 75 presenters — 50 inkjet press customers and 25 industry...
Creating a Strategic Marketing Operations Team
In this series on effective marketing for printing companies, we’ve covered many topics, including developing a company vision, finding likely customers, using effective content...
Your Best Vertical Market Is...
Bill has three daughters, Kate, Emma, and Madeline.
When Kate graduated from high school, she stepped into college in Boston. That expensive mistake was also...
How NOT to Sell to a Vertical Market
The term, “Vertical Market” is used to define categories of prospects, such as banks, hospitals, colleges, restaurants, construction, and so on. The thinking is...
Use Direct Mail That's Informed by Market Intelligence
In this series about the marketing basics for printing companies, we’ve covered a lot of ground, including developing your value proposition and vision, finding...
Perfecting Your Email Content Marketing Strategy
Email is one of the oldest of internet technologies and still one of the most effective as a marketing tool. The reasons are many...
CabinetM: A Handy Way to Find and Compare Marketing Technologies
Marketing these days is driven by technology. By some accounts there are at least 7,000 marketing tech products out there that can help you...
6 Tips for Selling Inkjet to New Customers
Today’s inkjet technologies promise efficient production at the speed of light with print quality that gets better and better every day. But how do...
LinkedIn Sales Navigator: A Powerful Way to ID Customer Prospects
As an inkjet printing company, your search for new customers needs to be pretty specific. Your prospects should be using printed materials, of course...
To Hone Your Marketing Pitch, Determine What and Why People Buy
In a previous blog, we detailed the wealth of competitive intelligence that is available to aid your marketing efforts, such as...
Digital/Inkjet Sales Presentation
You did it!
You worked and worked and worked. Phone call after phone call after postcard after drop-by after email after social media stalking…and...