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Join in the community forum! The thINK blog is a place for community members to share their opinions, best practices, successes, and challenges. Read thINK blog contributions to learn how you can accelerate your inkjet success. Ready to share your own inkjet success story? Email ccumings@thINKForum.com.
Evaluating Your Finishing Options
Finishing solutions in your shop can be a necessary piece of infrastructure or a differentiator that brings you new business. How you treat finishing...
Where to Find Your Next Level Sales Prospects
Whether you have just finished training and are getting started in your sales career or you’ve been selling for decades, finding new business can...
How to Put Together a Content Marketing Plan & Calendar
In our previous post we established why content marketing is an effective tool for building your brand’s reputation and broadcasting it more widely to...
Differentiate with Finishing Options
Printing is a competitive business. Although buyers are always seeking a good price, they are also looking for ways to add value to the...
Customer Personas & Brand Storytelling are Key to Effective Content Marketing
You can’t sell your print services if you’re not clear on the folks you want to sell to.
If getting to know your target...
A Peek at Print Trends Outlook 2019
As a new year begins, print service providers (PSPs) are looking ahead to see exactly how print technology will evolve in the near future...
How to Develop a Brand Identity that Will Drive Marketing Success
This is the first entry in a new thINK blog series on best marketing practices for print service providers, which will offer suggestions on...
Download the Definitive Guide to Opportunities in Inkjet: Inkjet Applications Matter!
Canon partner Keypoint Intelligence — InfoTrends is constantly monitoring the inkjet market, analyzing trends, and using their research to provide insights into the areas of...
5 Benefits of Vertical Marketing
In its simplest terms, vertical marketing means tailoring an organization’s sales, products, and marketing efforts to a specific industry. This specialization allows you to...
Announcing a New Addition to the thINK Board
The thINK board recently met in Boca Raton, Florida, and this particular quarterly meeting was an eventful one. First, we began planning for thINK...
2019 Postal Discounts Announced!
ICYMI (In Case You Missed It!) a few weeks ago the United States Postal Service finally established its Board of Governors and then announced...
Practicing for Digital Services: Procurement Holds the Power in Transactional Communications
In the course of day-to-day business practices, procurement’s growing influence has made request for proposal (RFP) engagements a fact of life. Procurement representatives are...