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Why Your 3 Messages are a Mistake
Anytime I do a media training I ask the same question: “How many messages do you think you should have for your target audience?”...
I Didn’t Quit My Job, I Fired My Company: Lessons to Leaders on Saving the Best Assets You Didn’t Know You Had
A few months ago, I asked a simple question – have you ever quit a job? The responses came in fast and furious –...
3 Tips to Capture Attention
Imagine you live in Maine. You see a headline on your phone that reads: “Bear sighted in backyard.” You click on the story, and...
Proactive Communicating
Do you ever feel like you just can’t get your point across? Have you ever kicked yourself after speaking with a client and wished...
Here's Why You're Not Selling More Inkjet Printing
This is the 12th of 12 blogs written for Canon on the subject of selling inkjet printing. In addition, we wrote for White Papers...
Mowing Lawns and Selling Inkjet Printing
"Son, I'd like you to mow the lawn today."
Uttering those words to a groggy teenage boy who was just waking up, you climb...
The Inkjet Print Sales Cycle
It's springtime, finally.
All winter long you have waited for the opportunity to plant your garden and your first thought this morning was, "Today's...
Managing the Digital Marketing Culture Shift
In this blog series on developing a strong marketing plan for your company, we’ve most recently covered assembling a strategic marketing operations team...
The Advantage of Workflow Automation
Workflow automation is an important topic for all companies looking to get the most value from the color inkjet purchase or to help justify...
The Essential Roles in Modern Digital Marketing
Digital marketing has dramatically changed the kinds of jobs necessary for a modern marketing operations team. It takes the right people to develop...
The Work Behind the Workflow
A common theme underscores the major trends happening in customer communications. It’s output production workflow. Whether this is because of the steadily decreasing cost...
Vertical Markets and Red Cars
Imagine driving down the road and someone in the back seat says, “Wow, there sure are a lot of red cars on this highway.”...