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The Inkjet Print Sales Cycle
It's springtime, finally.
All winter long you have waited for the opportunity to plant your garden and your first thought this morning was, "Today's...
Managing the Digital Marketing Culture Shift
In this blog series on developing a strong marketing plan for your company, we’ve most recently covered assembling a strategic marketing operations team...
The Advantage of Workflow Automation
Workflow automation is an important topic for all companies looking to get the most value from the color inkjet purchase or to help justify...
The Essential Roles in Modern Digital Marketing
Digital marketing has dramatically changed the kinds of jobs necessary for a modern marketing operations team. It takes the right people to develop...
The Work Behind the Workflow
A common theme underscores the major trends happening in customer communications. It’s output production workflow. Whether this is because of the steadily decreasing cost...
Vertical Markets and Red Cars
Imagine driving down the road and someone in the back seat says, “Wow, there sure are a lot of red cars on this highway.”...
Why Agnostic, Robust Workflow is So Important for Inkjet
To fully take advantage of the benefits of inkjet, it’s important to have a workflow that can operate across multiple types of incoming work...
You Won't Want to Miss thINK Ahead 2019!
We have an amazing thINK Ahead 2019 conference in store for you. With more than 75 presenters — 50 inkjet press customers and 25 industry...
Creating a Strategic Marketing Operations Team
In this series on effective marketing for printing companies, we’ve covered many topics, including developing a company vision, finding likely customers, using effective content...
Your Best Vertical Market Is...
Bill has three daughters, Kate, Emma, and Madeline.
When Kate graduated from high school, she stepped into college in Boston. That expensive mistake was also...
How NOT to Sell to a Vertical Market
The term, “Vertical Market” is used to define categories of prospects, such as banks, hospitals, colleges, restaurants, construction, and so on. The thinking is...
Use Direct Mail That's Informed by Market Intelligence
In this series about the marketing basics for printing companies, we’ve covered a lot of ground, including developing your value proposition and vision, finding...