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Using Competitive Intelligence to Inform Your Marketing Strategy
As a marketing professional you’re always looking for ways to retain and up-sell the customers you have, find prospective new customers, and break into...
Find the "What." Find the "Who." Get the Appointment.
"Who buys your digital/inkjet print?" If there was one question that we would eliminate from your sales portfolio of opening lines, it would be...
Q&A with Former Postmaster General, Patrick Donahoe: Insights Into the Postal Task Force Report
We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of...
The Importance of a Process
You’ve heard us say this before. NINETY percent of salespeople do not have a regular prospecting process that they follow with any kind of...
Evaluating Your Finishing Options
Finishing solutions in your shop can be a necessary piece of infrastructure or a differentiator that brings you new business. How you treat finishing...
Where to Find Your Next Level Sales Prospects
Whether you have just finished training and are getting started in your sales career or you’ve been selling for decades, finding new business can...
How to Put Together a Content Marketing Plan & Calendar
In our previous post we established why content marketing is an effective tool for building your brand’s reputation and broadcasting it more widely to...
Differentiate with Finishing Options
Printing is a competitive business. Although buyers are always seeking a good price, they are also looking for ways to add value to the...
Customer Personas & Brand Storytelling are Key to Effective Content Marketing
You can’t sell your print services if you’re not clear on the folks you want to sell to.
If getting to know your target...
A Peek at Print Trends Outlook 2019
As a new year begins, print service providers (PSPs) are looking ahead to see exactly how print technology will evolve in the near future...
How to Develop a Brand Identity that Will Drive Marketing Success
This is the first entry in a new thINK blog series on best marketing practices for print service providers, which will offer suggestions on...
Download the Definitive Guide to Opportunities in Inkjet: Inkjet Applications Matter!
Canon partner Keypoint Intelligence — InfoTrends is constantly monitoring the inkjet market, analyzing trends, and using their research to provide insights into the areas of...