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Join in the community forum! The thINK blog is a place for community members to share their opinions, best practices, successes, and challenges. Read thINK blog contributions to learn how you can accelerate your inkjet success. Ready to share your own inkjet success story? Email info@thINKForum.com.
5 Benefits of Vertical Marketing
In its simplest terms, vertical marketing means tailoring an organization’s sales, products, and marketing efforts to a specific industry. This specialization allows you to...
Announcing a New Addition to the thINK Board
The thINK board recently met in Boca Raton, Florida, and this particular quarterly meeting was an eventful one. First, we began planning for thINK...
2019 Postal Discounts Announced!
ICYMI (In Case You Missed It!) a few weeks ago the United States Postal Service finally established its Board of Governors and then announced...
Practicing for Digital Services: Procurement Holds the Power in Transactional Communications
In the course of day-to-day business practices, procurement’s growing influence has made request for proposal (RFP) engagements a fact of life. Procurement representatives are...
Chuck Werninger Shares His Inkjet Story
Chuck Werninger is Senior Manager of IT Administrative Services at Houston Independent School District. You might be familiar with Chuck as he was a...
Sales and Marketing Synergy
Are your sales and marketing teams working with synergy, or in silos? The most successful organizations I’ve worked with all recognize one simple truth...
Proposed Senate Bill Aims to Take Consumer Privacy Further than GDPR
At the start of November, 2018, Senator Ron Wyden (Democrat from Oregon) proposed a bill that is designed to amend the powers of the...
The Greatest Hits of 2018 (So Far)
As part of our ongoing efforts to continually improve thINK Forum and build the best inkjet industry resource around, we regularly check in to...
Optimizing CX Through CCM
Today’s enterprise priorities are strongly propelled by improving customer experience (CX). According to recent research from InfoTrends, about 80% of enterprises have a CX...
Chris Kropac, President of PCI Group, Shares His Story
Embracing change, focusing on our customers, standardizing our processes, and investing in new technologies like inkjet have been a big part of our success...
What It Takes to Win an Inkjet Innovation Award
2018 marked the very first thINK Inkjet Innovation Awards, and this year’s ceremony certainly won’t be the last. We can’t wait to see the...
Creating the Ideal Personalized Video
Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first...