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Ramping Up Your Email Campaign to Encourage New Business
In previous blogs about successfully working the sales funnel, we’ve examined, first, various tactics to make people aware of your existence (top of the...
Inkjet Technology Delivers Quick Turnaround to Meet New Needs In Uncertain Times
10 years ago, when the housing crisis hit, business was off for most printers by 25 to 30%. Who knew we’d be envious of...
3 Tips to Communicate Your Value
How can you still be useful to clients when it’s clear they’re not interested in what you’re selling? With the Covid-19 pandemic, decreased budgets...
The Advantages of Inkjet – Helping Your Customer Imagine the Possibilities
Imagine if you were walking down the road at dusk and you came across an artist painting the sunset. The sky is a brilliant...
Understanding Lead Metrics to Convert Warm Leads
Increasingly, your marketing efforts must be in solid sync with your sales team to be effective. It’s essential to have sales understand the content...
Ramp Up Your Social and Email Outreach to Prospects
As you identify prospects who may be interested in doing business with you —folks you can characterize as being in the middle of the...
Marketing Automation to Drive Content Engagement
At the top of the sales funnel, blogs and social posts work well to introduce prospects to you and your company. Now, in the...
How Your Content Marketing Focus Must Change in the Mid-Funnel
Content marketing is your friend. Your blogs, social posts, and other forms of information help illustrate your knowledge of the printing business, while offering...
Calls to Action Via Email, Special Offers, and Webcasts
Marketing to prospective customers in the middle of the sales funnel is all about encouraging folks to engage with you a little more, to...
Perfecting Your Demand Generation Efforts
In previous blogs in this marketing series, we’ve focused on the “top of the sales funnel,” deploying those tactics that attract new visitors to...
One Easy Trick to Cut Through the Clutter
What’s the one simple trick you need to know in order to grab someone’s attention?
It’s a tool you can use right before you...
Leveraging Public Relations and Influencer Marketing Outlets
To close out our series on marketing to the “top of the sales funnel”—that is, generating awareness among prospective customers who may never have...