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Marketing to prospective customers in the middle of the sales funnel is all about encouraging folks to engage with you a little more, to...

In previous blogs in this marketing series, we’ve focused on the “top of the sales funnel,” deploying those tactics that attract new visitors to...

What’s the one simple trick you need to know in order to grab someone’s attention?

It’s a tool you can use right before you...

To close out our series on marketing to the “top of the sales funnel”—that is, generating awareness among prospective customers who may never have...

In order to find a profitable inkjet print application, you needn’t look any further than your driveway. Every day, potential opportunity is lying there...

In a previous blog, we discussed how to reach out to new customers using content, in particular blogs but also things like how-to pieces...

Selling inkjet printing would be so much easier if applications came with little red flags on them. Unfortunately, it’s more like a game of...

Now that the world has gone from in-person to on-line, we’re suddenly finding ourselves interacting in a whole new way with our clients and...

Attracting prospects to help them become aware of your company is not about trying to “sell” anything, but rather to let prospects know that...

What do you do when you find yourself facing tough topics you want to talk about? Well there’s one simple trick that can save...

In exploring marketing best practices at the top of the sales funnel — that stage in the buying process where you invite prospective customers...

Let's say you were at a sales meeting and the company president announces the addition of a new piece of equipment. This device, an...