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As part of our ongoing efforts to continually improve thINK Forum and build the best inkjet industry resource around, we regularly check in to see what’s popular on thINKforum.com. We keep tabs on the most-read blog posts, the most-downloaded resources, and the most-watched event presentations because we want to bring you more of the content that actually helps you grow your business. Now that we’re approaching the end of the calendar year, we thought it might be useful to share the most popular resources this year (so far). In case you missed something the first time around or want to revisit it, we bring you: thINK Forum’s greatest hits of 2018.   Top Blog Posts Harnessing the Power of Promotion to Maximize Sales . In this post, Tonya Powers, Senior Marketing Manager of Production Print Solutions at Canon, makes the case for promoting the value of inkjet in order to increase sales. Tonya recommends another thINK resource: MKTG Lab , a toolkit designed to help printers market …

Today’s enterprise priorities are strongly propelled by improving customer experience (CX). According to recent research from InfoTrends, about 80% of enterprises have a CX strategy in place, but only 67% say they have the right technology to properly execute on it. CX involves of all parts of a business, from sales and marketing to operations and customer service. Businesses are challenged with taking a cohesive approach that unites individual engagements across the entire customer journey. When enterprise executives were asked about their biggest challenge to improving CX, the top responses included developing the right strategy, dealing with legacy systems, and using benchmarks to improve operations. Figure 1: What is the top challenge that your organization faces relative to improving customer experience?   The CCM technology space has seen major innovations in recent years focusing on digital experiences, mobile enablement, and consumer empowerment. These all are critical aspects …

A.B. Data's focus is on delivering effective, timely direct mail campaigns, compliance documentation and statement & bill printing solutions for financial service institutions, insurance organizations, national nonprofits and major marketing organizations nation-wide. Contact: Katherine Versteegh, Senior Vice President 600 A B Data Dr. (125) Milwaukee, WI 53217 414-963-7802 414-963-7802 katherine.versteegh@abdata.com …

Embracing change, focusing on our customers, standardizing our processes, and investing in new technologies like inkjet have been a big part of our success here at PCI Group . We serve the healthcare, financial, utility, telecom, and collection industries, so you can imagine what our customers value most: security, compliance, and accuracy. We are a compliance transactional mailer. Our only focus is to deliver highly compliant, ultra-secure transactional communication solutions for businesses where security of customer-centric data is critical, precision and accuracy are crucial, and compliance is a must.   I like to compare PCI Group to an ice cream shop that sells 150 flavors of vanilla; clients can get anything they want, as long as it’s printed on 20 or 24 lb. paper, either an 8.5 x 11 or an 8.5 x 14 sheet, and inserted into a #10, 6x9, or 9 x 12 envelope. These limited options mitigate risk and ensure end-to-end integrity. This approach has led us to embrace the changes that were …