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As early adopters of inkjet technology, you all know how exciting this market has become in a few short years. If you think about the evolution of inkjet, you would probably agree that between when inkjet was first introduced to the market ten years ago and where we are today, a big part of that success has been around media options. While there have of course been improvements in inks and printheads, I’m truly amazed at the quick uptick that we’ve recently seen with inkjet-enabled papers. Paper has been a substantial enabler for new applications and capabilities of inkjet as a whole and remains an important component of your print business. I’ve been in the print industry for over 25 years, so I understand the value and importance that media plays in bringing products to market. In my new role at Canon as a Product Marketing Specialist for Media and Papers, I’m excited to have the opportunity to help drive the expansion of substrate options available to our customers and thINK …

Capturing consumers’ attention can be difficult. Substrates that make print standout and attract attention are gaining in popularity. In addition, new types of substrates are enabling new print applications. Marketers have high interest in using specialty media to make their printed communications standout and capture attention in a media cluttered world. Media/substrate options for inkjet printing devices have expanded since the early days. Whether you are printing bills and statements, donor letters, postcards, catalogs, newsletters, books, or marketing collateral here are four considerations for changing up your media game. 1. Take it to a New Dimension with Labels Three-dimensional mail refers to any piece that has more than the two standard dimensions of height and width. It's not your traditional letter or a flat-sized mailer but rather a box, padded envelope, or other 3D mailer with a label. Amid a sea of #10 envelopes, postcards, and traditional mail, dimensional mailers get …

I’m a relatively new member of the thINK Community and only recently incorporated an inkjet press into our operations. Last year, we installed an Océ VarioPrint i-series and just last month we installed our second one.  When we placed our order for the i-series presses, we also ordered the new Océ ProStream. We’ll be one of the first installations. At Specialty Print Communications, we offer a full range of products in one narrow niche: advanced high-value direct mail. In fact, we have the most comprehensive offering when it comes to brand quality direct mail. And though we’ve been offering personalization for 15 years, 90 percent of what we print is offset. We don’t do pre-printed shells. Instead, we use inkjet heads for personalization either in-line or offline with 70% done inline. Why inkjet now There’s a taboo connected to inkjet quality. The story that it looks good enough and you’ll save them a lot of money was never one that interested me. But for the first time, we feel like …