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I’m not an inkjet user – yet. We’ve been exploring it for about two years. We got a chance to go to thINK in 2017 and are hoping to go back this year. Here’s why I found value in the conference as a prospective buyer. What We’re Looking For in an Inkjet Press As an in-plant, we do a lot of transactional, offset, and color digital – everything from traditional EOBs and remittance to booklets and newsletters. We really run the gamut of color capabilities and substrates. Our current press doesn’t have the turnaround times we need, which is why we’re looking at adding a continuous feed inkjet press.  We’re looking to move roughly 15 million impressions per month to inkjet, if possible. It would be a variety of jobs, not just typical EOBs but also a lot of commercial print. The most important thing we need is a device that can win over our customers – our communications department will certainly need to sign off on quality. There’s a lot of cutsheet out there, but we’re looking for a …

In case you missed it (ICYMI), Kate Dunn, Director at Keypoint Intelligence – InfoTrends, presented a 30-minute thINK webinar this week that was all about using LinkedIn to market your business. Dunn opened her presentation by discussing why LinkedIn is such a critical tool in your marketing toolbox and set the stage for how this social media platform can help you differentiate from competitors and improve the efficiency of your prospecting process. Here are 3 ways you should be using LinkedIn now!  #1 To Build Your Company Brand “Your company page can be a powerful tool to help prospects find you, reinforce your value to existing clients, and attract top talent to your company,” Dunn explained. She offered guidance on how to use your LinkedIn company page and shared best practices for making it stand out from those of your competitors. She walked the audience through key components of the company page and how it can be built to help prospects find you, reinforce your credibility when …

The thINK board and I are excited to tell you about a new annual awards program just for inkjet. It’s a great opportunity for sharing and getting recognized for the great work your team is producing.  For a relatively new technology, we’ve made leaps and bounds in the capabilities of the presses, media options, and the skill we’ve all acquired using it. We want to use this awards program to celebrate the creativity and innovation of our members – and the positive business impact our work is having on our customers’ success. If you consider yourself a leader or a true innovator in inkjet, this is the opportunity to show how you’re using this next-generation technology to transform not only your business, but also your customers’. We welcome all members of this great thINK community to showcase what is possible with an inkjet press, and in doing so demonstrate the far-reaching impact this technology has on our industry.  What’s coming up in your print job queue? Now is the time to start …

The first Inkjet Innovation Awards will honor innovation, forward-thinking strategy and excellence in inkjet printing. Read on for more information about the awards, winning criteria, and how to enter. …