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Blog Entry
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Dave Johannes, Senior Vice President, IWCO Direct teamed with Ron Goglia, Director of Output Distribution Services at Cigna and Nick Romano, Co-Founder & CEO at Prinova, to present the thINK 2016 session “ I Like Big Data and I Can Not Lie .” Did you miss it? Read a summary below and view the recorded session on the Resource Center of this website, under “Event Presentations.” Since learning that personalized marketing drives higher response rates and stronger ROI, marketers are requiring more complex print jobs from their print service provider. Inkjet digital printing technology brings not only speed, quality and cost savings to the equation, but the ability to simplify this complexity by moving from variable content printing to truly dynamic content printing. Getting an effective Dynamic Content Management solution in place will help you fully leverage all of the benefits of inkjet digital print technology. What is Dynamic Content Management? Dynamic Content Management (DCM) is …
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Profitable print is what every print service provider aims for. How can production inkjet provide a path to profit? Three companies shared how inkjet presses impacted their bottom line in the thINK 2016 Q&A customer panel discussion, “Profitable Print” moderated by Susan Moore, Vice President, Tharsten. The Inkjet Customer Panel Included: Christian Kropac, President, PCI Group : PCI Group produces mission critical direct mail communications. In 2015 they converted from a black toner only printer fleet to a full color inkjet fleet and grew from 80 to 240 employees. In 2016 they printed over 2 billion images and mailed over 400 million outbound packages. Chuck Werninger, Senior Manager of Administrative Services, Houston Independent School District (HISD) : Houston ISD is the 7th largest school district in the United States with over 215,000 students and 29,000 employees at 283 schools. HISD Printing Operations has 30 full time employees with a mix of legacy offset and modern digital …
Blog Entry
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When it came time to make a decision on the digital printing path it needed to take — toner or inkjet — the executives at direct mail and transactional specialist Impact of Minneapolis followed a simple business axiom: If you don’t take care of your customers, someone else will. The Twin Cities stalwart had been experiencing growing pains for the past 10 years, acquiring five competitors within that time frame. It carved out a niche as a marketing/mailing provider with pick- and-pack capabilities and transactional documents for a rich cast of verticals, including franchises, nonprofits and financial services. During its 33-year history, Impact developed a well-diversified set of service offerings; however offset lithography was not among them. The acquisitions brought in a wide assortment of gear to the 190-employee operation, which has a sister- facility in nearby Winsted. Impact mostly relied on a fleet of “green button” cutsheet toner boxes, along with a host of continuous-feed …