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thINK 2018 brought more than 600 people together this year. The three-day event hosted over 25 educational sessions, plus workshops, networking opportunities, keynote speakers, and special events. It also held the first Inkjet Innovation Awards. Read on to hear more about the sessions, the winners, and all things thINK 2018. …

Every year, thINK gets better. I wasn’t sure if it would be possible to top last year’s event, but countless attendees told me last Thursday and Friday that this was without a doubt the best thINK yet. I might be biased, but I have to say I agree! From the inspiring keynotes to the authentic connections forged over shared meals, there were some particularly valuable takeaways to be found at thINK 2018. Here are my personal highlights:   Hands-On Learning at Deep-Dive Workshops This was the first year we offered workshops at thINK: hands-on sessions where attendees could roll up their sleeves and give new ideas a try in real time. For most people, learning by doing is more effective than listening to a lecture, so our goal was to provide several interactive options. As a result, this was the most hands-on thINK yet and attendees walked away with true action plans. For example, those who attended the workshop Cutting Through the Noise to Reach Your Customers received 90 minutes of live …

There is widespread agreement that automating your inkjet production workflow has numerous benefits. Automation reduces errors and lets you do more with fewer resources. It supports increased throughput, allows you to make better use of your equipment, and gives you the tools and foundation to take on more work.  All of this impacts your bottom line and can lead to increased profits, so automating your workflow appears to be a no-brainer. However, no service provider starts out with a clean slate. You undoubtedly have equipment, systems, software, and processes that have evolved over time. If you’re purchasing a new inkjet press, you will want to consider implementing an inkjet-centric workflow. At the same time, it’s not expedient or efficient to have multiple workflow solutions for different equipment. It’s highly unlikely that you can eliminate or phase out anything that is still working; particularly if it represents a significant financial investment. Automated production doesn’t …

Goodway Group of Massachusetts is a leading full-service, business communications provider. Clients look to Goodway for Web-to-Print, Print on Demand, Variable Data Print, Direct Mail and Fulfillment solutions. We serve the Technology, Biotech, Medical, Education, Pharmaceutical, Publishing, and Financial Services Industries. Goodway Group enhances the way you communicate. Contact: Jon Kenney 16 A Street Burlington, MA 01803 781-272-2690 sales@goodwaygroup-ma.com …

Founded in 1983, Impact provides multidimensional services in direct mail, fulfillment, data management, critical documents, e-mail marketing, and print management. Devoted to enhancing its clients’ vast marketing initiatives, Impact helps companies of all sizes improve performance with expert guidance and support in applied technology, analytics, and production services. Contact: Tim Johnson 4600 Lyndale Ave North Minneapolis, MN 55412 612-638-1426 tjohnson@impactconnects.com …