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Are your sales and marketing teams working with synergy, or in silos? The most successful organizations I’ve worked with all recognize one simple truth: sales and marketing share the same general goals and are better off working together. David Stabel made a good point recently in his article Optimizing CX Through CCM . A positive customer experience (CX) “involves all parts of a business, from sales and marketing to operations and customer service. Businesses are challenged with taking a cohesive approach that unites individual engagements across the entire customer journey.” To address this, David suggests, among other things, rewiring your organization around customer touchpoints — a fantastic idea. But what does this actually look like? How do we reorganize in a way that actually helps sales and marketing collaborate? These are some practical steps I’ve observed my most successful clients take. Align Sales and Marketing Goals and Objectives I mentioned that sales and marketing …

At the start of November, 2018, Senator Ron Wyden (Democrat from Oregon) proposed a bill that is designed to amend the powers of the Federal Trade Commission (FTC), giving the agency the power to investigate and prosecute companies that collect and use personal data from their consumers. Known as the Consumer Data Protection Act (CDPA), this bill is clearly influenced by the EU’s recent activation of the General Data Protection Regulations (GDPR). Senator Wyden’s new bill introduction represents the next step in the rapid arrival of legislation to the world of data collection. Building on such regulations as the GDPR and the upcoming California Consumer Privacy Act, the CDPA – if ratified – will give the average consumer new powers and far greater control when it comes to data collection. How the Senate Bill Differs from the GDPR On many levels, the CDPA is similar to the GDPR. Both pieces of legislature place responsibility on companies collecting and using personal data. In the case …

As part of our ongoing efforts to continually improve thINK Forum and build the best inkjet industry resource around, we regularly check in to see what’s popular on thINKforum.com. We keep tabs on the most-read blog posts, the most-downloaded resources, and the most-watched event presentations because we want to bring you more of the content that actually helps you grow your business. Now that we’re approaching the end of the calendar year, we thought it might be useful to share the most popular resources this year (so far). In case you missed something the first time around or want to revisit it, we bring you: thINK Forum’s greatest hits of 2018.   Top Blog Posts Harnessing the Power of Promotion to Maximize Sales . In this post, Tonya Powers, Senior Marketing Manager of Production Print Solutions at Canon, makes the case for promoting the value of inkjet in order to increase sales. Tonya recommends another thINK resource: MKTG Lab , a toolkit designed to help printers market …

Today’s enterprise priorities are strongly propelled by improving customer experience (CX). According to recent research from InfoTrends, about 80% of enterprises have a CX strategy in place, but only 67% say they have the right technology to properly execute on it. CX involves of all parts of a business, from sales and marketing to operations and customer service. Businesses are challenged with taking a cohesive approach that unites individual engagements across the entire customer journey. When enterprise executives were asked about their biggest challenge to improving CX, the top responses included developing the right strategy, dealing with legacy systems, and using benchmarks to improve operations. Figure 1: What is the top challenge that your organization faces relative to improving customer experience?   The CCM technology space has seen major innovations in recent years focusing on digital experiences, mobile enablement, and consumer empowerment. These all are critical aspects …

A.B. Data's focus is on delivering effective, timely direct mail campaigns, compliance documentation and statement & bill printing solutions for financial service institutions, insurance organizations, national nonprofits and major marketing organizations nation-wide. Contact: Katherine Versteegh, Senior Vice President 600 A B Data Dr. (125) Milwaukee, WI 53217 414-963-7802 414-963-7802 katherine.versteegh@abdata.com …