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Here’s another thINK 2018 panel discussion you won’t want to miss, especially if you’re in the book printing arena or looking for niche opportunities there. Marco Boer from IT Strategies will moderate this session and he has a lot of information to share about  where the market is today, and the opportunities Inkjet presents for book printers. He says book printing is stable in North American market with modest growth. However, there is pressure on margins and even bigger operations are having to move faster to survive. The ones who find themselves still printing offset are becoming less profitable. As big companies standardize on size and drive down margins in trade books, smaller, more nimble companies can pick up full-color work in other areas of the book printing world.  Hear it from the Book Printers You’ll also hear from three diverse companies as they share the challenges and rewards of their move to production inkjet book printing with the Océ VarioPrint i-series sheetfed …

Often overlooked when juggling all the dos and don’ts of selling inkjet’s value to your clients— your print sample kit. Print samples that tell a story by pairing the print solution with a functional story differentiates you from your competitors. Further, story-telling print samples give your sales reps stronger talking points when engaging with prospects and existing customers. In my role at Keypoint Intelligence, I’m on the road visiting printing companies of all sizes and flavors to talk about workflow. As part of our assessments though, often the conversation flows into sales and business development topics too (it’s all part of knowing the big picture!) and in most cases, we discover that most sales people have outdated or boring print samples to share if they are carrying any at all! In some cases, they have some vendor-provided technical samples to show off print resolution and image quality, but nothing that tells a story that will intrigue their clients. In other cases, the …

thINK 2018 is just around the corner and we’ve got some great panel discussions planned for you. I’ve hand-picked a few to share with you in this and future blog posts. Mark Michelson, editor-in-chief of Printing Impressions , will be joining us again this year to moderate the panel discussion: “Commercial Success: Leveraging Inkjet to Create New Applications, Revenue Streams.” He’ll share his insights on the current state of the production inkjet printing market and why commercial printers are increasingly leveraging its benefits.  Mark does a great job of guiding the discussion and in helping printer panelists share their experiences. This year, he’ll be joined by Matt Novak from BFC Print in Batavia, Ill.; Jennifer Eberle at Louisville, Ky.-based HighNote; and George Lawrence of LawrenceInk in Atlanta. Each of these thINK members has a unique story to tell and insights to share on how sheetfed inkjet has fit into their commercial printing business, both from existing and new …

thINK 2018 will be here before you know it. This year, we’ll have more than 20 sessions with something for everyone – whether you’re working in commercial print, transactional, direct mail, publishing, or in-plant. New this year are hands-on workshops in a longer 1½ -hour format for deep dives into paper, color management, workflow, sales, or marketing. Here’s a sneak peek at some of the sessions you can expect across the three tracks: Inkjet Innovations, Workflow Innovations, and Innovate for Page & Revenue Growth. Commercial Success: Leveraging Inkjet to Create New Applications, Revenue Streams Production inkjet printing technology is poised to overtake toner-based digital and conventional offset printing output for commercial print production. In this session you’ll hear commercial printers’ first-hand accounts of how the installation of sheetfed and continuous-feed color inkjet presses are driving their commercial printing businesses forward. They’ll talk specifically about …

Medius was founded to provide high quality color printing in the short to medium run color printing market. Our team has over 35 years of experience in the graphics industry, enabling us to produce very high quality works. Our mission is to consistently provide a superior printing experience to every customer. Our goal is to provide the best possible service, support, and quality printing of every job. Our high quality work and great service have earned us many satisfied repeat customers. Medius specializes in Offset, Digital, Wide format and Inkjet printing. Contact: Michael Zaia 1800 Dobbin Dr. San Jose, CA 95133 408-519-5011 …