SEARCH

Embracing change, focusing on our customers, standardizing our processes, and investing in new technologies like inkjet have been a big part of our success here at PCI Group . We serve the healthcare, financial, utility, telecom, and collection industries, so you can imagine what our customers value most: security, compliance, and accuracy. We are a compliance transactional mailer. Our only focus is to deliver highly compliant, ultra-secure transactional communication solutions for businesses where security of customer-centric data is critical, precision and accuracy are crucial, and compliance is a must.   I like to compare PCI Group to an ice cream shop that sells 150 flavors of vanilla; clients can get anything they want, as long as it’s printed on 20 or 24 lb. paper, either an 8.5 x 11 or an 8.5 x 14 sheet, and inserted into a #10, 6x9, or 9 x 12 envelope. These limited options mitigate risk and ensure end-to-end integrity. This approach has led us to embrace the changes that were …

2018 marked the very first thINK Inkjet Innovation Awards, and this year’s ceremony certainly won’t be the last. We can’t wait to see the inspired projects and processes you come up with over the coming months, and we’re looking forward to celebrating even more creativity and thought leadership in 2019. If you were one of the many who marveled at the 2018 Inkjet Innovation Award winners, you may be wondering what it takes to earn one of these awards yourself. Perhaps you even thought about entering the running this year but were stumped over the Winnovation criteria. Well, there’s plenty to be learned from this year’s entries, so take some notes and start thinking about how you can best demonstrate your own ingenuity. Here are three lessons we’ve taken from our 2018 submissions that might spark your imagination as you start planning your entry for the 2019 Inkjet Innovation Awards! Lesson 1: Your submission doesn't need to be flashy. We saw so many truly beautiful submissions to the …

Personalized video marketing is an innovative strategy that can be used to engage consumers. Empowered by the digital revolution, organizations can, for the first time, reliably reach their consumer base with personalized video advertisements—whether they are delivered via smartphone, PC, laptop, tablet, or video game console. But it is important to remember that not all personalized video content is created equal—if it were, every company on the globe would be implementing it. To get personalized video right, today’s businesses must follow three basic rules. The first is minimizing any breaks or inconsistencies in the consumer journey. The second and third, which will be covered in this blog post, are platform agnosticism and video runtime. The Advantages of Being Platform-Agnostic It is common knowledge that demographic factors like age and gender can have a profound impact on consumers’ behavior patterns. This is one of the primary reasons that words like “Millennial” exist. When …

True inkjet innovators use the revolutionary technology of inkjet to transform their business, deliver results for customers, and shape our industry. For the first time at thINK 2018, the Inkjet Innovation Awards recognized the forward-thinking creativity of these leaders in our community, and I’m proud to again celebrate those winners here on thINKForum.com. There’s inspiration to be found in all 28 Inkjet Innovation Award submissions. Learn how each category winner innovated, then peruse the gallery of submissions below. It’s never too early to start dreaming up your own entry to the 2019 Inkjet Innovation Awards! Business Effectiveness (tied) Digital Cell Environment for Faster Newsletter Turnarounds Core Publishing Solutions Core Publishing Solutions (CPS) produces weekly newsletters for a number of customers. These require quick turnarounds, and the production path used to include several steps that are unnecessary with inkjet. By moving these newsletters from conventional offset …