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Blog Entry
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In case you missed it (ICYMI), Kate Dunn, Director at Keypoint Intelligence – InfoTrends, presented a 30-minute thINK webinar this week that was all about using LinkedIn to market your business. Dunn opened her presentation by discussing why LinkedIn is such a critical tool in your marketing toolbox and set the stage for how this social media platform can help you differentiate from competitors and improve the efficiency of your prospecting process. Here are 3 ways you should be using LinkedIn now! #1 To Build Your Company Brand “Your company page can be a powerful tool to help prospects find you, reinforce your value to existing clients, and attract top talent to your company,” Dunn explained. She offered guidance on how to use your LinkedIn company page and shared best practices for making it stand out from those of your competitors. She walked the audience through key components of the company page and how it can be built to help prospects find you, reinforce your credibility when …
Blog Entry
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The thINK board and I are excited to tell you about a new annual awards program just for inkjet. It’s a great opportunity for sharing and getting recognized for the great work your team is producing. For a relatively new technology, we’ve made leaps and bounds in the capabilities of the presses, media options, and the skill we’ve all acquired using it. We want to use this awards program to celebrate the creativity and innovation of our members – and the positive business impact our work is having on our customers’ success. If you consider yourself a leader or a true innovator in inkjet, this is the opportunity to show how you’re using this next-generation technology to transform not only your business, but also your customers’. We welcome all members of this great thINK community to showcase what is possible with an inkjet press, and in doing so demonstrate the far-reaching impact this technology has on our industry. What’s coming up in your print job queue? Now is the time to start …
News
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The first Inkjet Innovation Awards will honor innovation, forward-thinking strategy and excellence in inkjet printing. Read on for more information about the awards, winning criteria, and how to enter. …
Blog Entry
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Do your customers understand the contribution your inkjet production investment can make to their success? Promoting and demonstrating the value inkjet digital printing brings to clients is a critical sales tool. According to Keypoint Intelligence‒InfoTrends’ research on sales best practices, 40% of print service providers are NOT supporting sales efforts with lead generation campaigns today! Firms cannot solely reply on inbound marketing to grow their companies. Promotional campaigns, marketing materials, and educational efforts that demonstrate digital printing capabilities drive new opportunities for sales reps. These tools highlighting the benefits of digital printing can focus the sales conversation on new opportunities versus price. Many of you have told us that creating winning self-promotion pieces is time-consuming and takes away from daily operations. For this reason, we’ve been working diligently to provide you with a portfolio of promotional materials that will elevate …
Blog Entry
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It’s already been a busy year for the entire thINK Board! We’re focused on bringing thINK members as many valuable resources and learning opportunities as possible, and we’re planning an entire event full of relevant, action-oriented workshops at thINK 2018. Plus, in the lead up to thINK, we’ve got even more up our sleeves, including the first of our brand new thINK Virtual Workshops. This series of free, personalized marketing workshops is designed to help thINK members market their services more strategically. Each workshop will be led by marketing industry experts who will share tested best practices and who will consult with workshop participants on how to solve the challenges they actually face. Unlike a webinar, the size of each workshop will be limited in order to provide a hands-on, practical experience for the whole group. Expect to share examples from your own experience, discuss solutions with your instructors and peers, and come away with marketing strategies you can put …