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FSSI is a WBE-certified document outsourcing company that helps businesses maximize their impact and strategic value through highly-customizable print-mail and electronic communication solutions. Serving the financial, insurance, healthcare, and other regulated industries, the company creates innovative solutions that help clients increase efficiency, save money, and communicate more effectively with their customers. Additionally, two locations – Santa Ana, CA and Coppell, TX – enable FSSI to process and deliver financial statements, invoices, and other time-critical documents for clients nationwide in its secure production facilities that include state-of-the-art equipment and highly-specialized, trained staff members. Contact: Heather Brunson 3300 South Fairview St. Santa Ana, CA 92704 714-436-3810 …

Digital marketing has dramatically changed the kinds of jobs necessary for a modern marketing operations team . It takes the right people to develop the strategy and processes to successfully promote your digital printing business, win new customers, and keep the ones you have. Whether your company experiences digital marketing success or failure will be determined by having the right people on your side. Sometimes a single employee can handle a couple of different marketing jobs, and you may already have people on staff who can handle one or more roles. Other times only a specialist will do. Let’s take a look at the essential digital marketing roles and the new and evolving skills necessary to get the job done.   Marketing leader. Whether you call him or her your chief marketing officer or some other title, it’s important to know what this job actually entails, which is developing overall marketing strategies. This person understands your business and marketing goals, identifies who …

thINK Ahead 2019 is at maximum capacity and sponsorships are sold out.  The annual inkjet user conference will take place in just 10 days in Boca Raton, Florida, September 16-18. Over 600 attendees will learn inkjet industry trends and best practices from 75 presenters (50 inkjet press customers and 25 industry analysts and experts) with a choice of 5 tracks and over 30 educational sessions. READ MORE …

A common theme underscores the major trends happening in customer communications. It’s output production workflow. Whether this is because of the steadily decreasing cost of hardware and software technology, the increasing regulatory requirements for privacy and audit or the increasing rate of mergers and acquisition in the print production space – it matters little. Output production workflow and process automation is on everyone’s mind. Workflow is often referred to as “command and control” and it is, obviously, very important but – command and control of what? It’s the work behind the workflow that really gets the job done! The first step in any process automation initiative is to Standardize and Normalize operations. Normalizing and Standardization – Organizations can choose many paths to produce printed and digital output. Diverse processes impede smooth transitions when companies attempt to create efficiencies made possible by new technologies. Manually inspecting each set of …

Imagine driving down the road and someone in the back seat says, “Wow, there sure are a lot of red cars on this highway.” For the rest of the day, you’d probably pay special attention to every red car you see, as if they didn’t exist before it was mentioned. The same can be said, nay, needs to be said about verticals. Information comes at us all day long. News in the form of papers like the Wall Street Journal and New York Times, TVs set to CNN or CNBC, and the endless crawl at the bottom of the channel you are watching throws information your way like cars on a highway. Red cars. Your job is to notice the red cars. A college president is interviewed on TV. She is extolling the virtues of higher education and grousing about the fact that fewer high school seniors are going to college. Red car. An ad in the local paper announcing an upcoming art fair sponsored by your bank catches your eye as you flip through the pages. Red car. You hear a rumor that a nearby hospital is opening a new …