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Blog Entry
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The Four Keys to Sales Success Thursday, February 24 2022 at 2:00 pm EST In this live thINK Academy class you'll learn the fundamentals behind inkjet print sales. Where do you find leads? How do you gain an appointment? What is a good prospecting process to follow? How many calls should be made? Watch this video for a preview of all that you will learn in this great course. …
Blog Entry
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Project Peacock hosted an online Publishing event with three speakers: Morten Reitoft from INKISH discussed the future of publishing printing and automation technology, Brandie Herrell from Friesens Corporation shared how designers and brands are creating new chapters in creative book applications, and Martin Pugh from Marathon Press shared the components of book creation, as well as some cool binding techniques. These speakers were informative and inspiring; I took many ideas away. I invite you to take my thINK Academy Course, “ Print Buyer Confidential — Publishing ” to learn more. Here are some of the big takeaways I believe will matter most to you: Digital Publishing? Print customers do not think in terms of which devices their pages are printed on. Calling your service capabilities ‘digital publishing’ will have as much impact as calling them swiss cheese, and get the same result – HUH? Digital means ONLINE to brand and agency buyers and most marketing people. If you want to …