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In the October Newsletter Have you heard the news? The Designer's Guide to a New Generation of Inkjet is now available. Make sure you have the latest edition of this valuable inkjet resource on your bookshelf!  Plus, we've got more exciting resources for you this month. Scroll down to learn how Pel Hughes is evolving their print offerings with the Canon ProStream, get registered for upcoming thINK Academy live classes, and download the new white paper on using inkjet for premium applications. Also, tell us what you want to see in 2023 - all in the October E-Newsletter …

Meet new thINK Members from Pel Hughes October 11, 2022  — “Don’t screw it up,” Brian Hughes, Pel Hughes president, replied with a laugh when asked about the wise words of wisdom his father Vic left him regarding their family’s print business. Brian is the third generation to lead Pel Hughes, based in New Orleans, Louisiana, and he intends to grow the business just as his parents did. “The family business began in 1954 with my grandparents Pel and Alice (pronounced ‘Elise’) Hughes,” Brian explained. “When my parents took over the business in 1969, they grew it from a small commercial print and mail shop with only three employees to one of the largest Gulf South full-service direct mail marketing providers with more than 65 employees today.   This growth came despite many challenges, including the floods from Hurricane Katrina. Brian continued, “My dad didn’t tell me how to run the business; he showed me. I worked alongside him for over 20 years and saw him use obstacles as …

The massive disruption to our printing and digital delivery business in March of 2020 has had lasting effects on many areas of our businesses, especially for print service providers (PSPs) and in-plants. And it hasn’t mattered whether you are in the commercial, transaction, direct mail, book, label, packaging, wide format, or industrial verticals of the print and digital delivery markets. All industries have been impacted over time by variable work requirements (remote and hybrid working methods), the reduction or lack of skilled and unskilled labor, paper and ink shortages, and variable workloads coming through the print and digital delivery production environment. This encompasses risk to those providing goods and services to the market in digital and print output.  The current environmental and supply chain risks create challenges that can be exacerbated by business and operational processes, catapulting an organization into a high-risk zone. Some of these risk accelerators include …

Digital media is here to stay — but there is always an opportunity to include print as part of a marketing plan. As supply chain challenges persist, it’s important to continue to communicate the irreplaceable role that direct mail plays within a successful marketing strategy.  Production inkjet is poised to become the go-to print technology for marketers. With the continuous improvements that are happening within the industry, brands and businesses can better reach the right audience and appeal directly to customers’ needs and interests, while having a direct impact on the bottom line.   Why Use Direct Mail?  Digital fatigue is real, especially after 2+ years of working and living at home. In fact, 75% of consumers report being overwhelmed by the number of digital ads they see daily . This is causing them to tune out important messaging and abandon sites (and brands) altogether.  Direct mail is the perfect solution. Not only does physical mail allow consumers to tangibly engage and …

We have quite a bit in store for you this month, but we’d like to start off by welcoming a new member to the thINK community! Royal Printing is based in Las Vegas, Nevada, and has more than three decades of industry experience. The owners, brothers Mike and John Morello, have a rich history in the print business, and we’re excited to have them in the fold - learn more in the September E-Newsletter    …