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Blog Entry
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Running a small business can be a large challenge, and small business owners are faced with a multitude of decisions that have significant impact on themselves, their company, and their employees. Helping employees plan and provide for their future is perhaps one of the most top-of-mind challenges in today’s economic climate, and Austin, Texas-based firm Guideline is dedicated to helping small businesses create and manage their employees’ 401k plans. In order to reach a larger, more captive audience base for their portfolio of financial plans, Guideline identified an A/B direct mail campaign as an effective way to not only broaden their reach, but also secure a better understanding of their target audience and the messaging that is most impactful to said audience. These direct mail pieces needed to be visually engaging, easy to produce, and provide concrete data and reporting as to which variation of the mailer achieved the most success. To help execute this complex sequence of …
News
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The in-person conference will be held at The Boca Raton, newly remodeled and newly named. Attendees are encouraged to come ready to share and learn best practices from peers and industry experts in educational sessions that tackle the key issues print leaders face today; network and build relationships in the light-hearted atmosphere at evening events; and participate in demos and tours of the Canon Americas Customer Innovation Center. …