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You want your business to be a success. You’ve already thought about key tactics to help gain new business and retain the business you already have—things like good website design, email blasts, social media posts, and so on. But have you stepped back a bit, and taken the time to examine the overarching strategies that will give these tactics the punch they require? Strategic planning is the process of gaining insights into your market. What are the trends that can affect your marketing ? How have you coped with those trends internally to meet them head-on? And what is your true market potential, in particular given an increasingly competitive landscape? Here we’ll take a brief look at the tools and resources you can use to develop a sound strategic plan, one that will establish a base for refocusing the tactics that can be most successful. External forces and your strategic plan Let’s first take a look at external forces that can have a big impact on how your strategic plan is …

Back in the early 1990s, “junk mail” was at its height, and many consumers were opening their printed direct mail over the trash can because so much of it was irrelevant or unnecessary. The desire to reduce clutter, increase convenience, and save the trees all contributed to a steep decline in bills, statements, and other types of direct mail particularly once digital entered the scene and made it possible to view all of these communications electronically. But today, e-mail spam messages are considerably more numerous than printed junk mail, and direct mail is most certainly the less cluttered channel, creating an opportunity for direct mail to cut through the clutter and get noticed.  Research from Keypoint Intelligence confirms that highly personalized and relevant printed applications can have an impact and prompt consumers to take action. In relation to digital marketing messages, direct mail was more likely to be reviewed before it was thrown out. Although 64% of consumer …

thINK Ahead 2021 will be unlike any prior thINK Ahead event. Designed exclusively for C-level, Presidents, VPs, and Owners in production inkjet print, thINK Ahead 2021 is an invitation-only event. Invited guests will experience unique networking and learning designed to specifically address the opportunities and challenges they face today, and gain the knowledge they need to guide the future success of their company.   …

thINK Ahead 2021 will be unlike any prior thINK Ahead event. Designed exclusively for C-level, Presidents, VPs, and Owners in production inkjet print, thINK Ahead 2021 is an invitation-only event. Invited guests will experience unique networking and learning designed to specifically address the opportunities and challenges they face today, and gain the knowledge they need to guide the future success of their company BOCA RATON, FL.,  June 1, 2021 – thINK, an independent community of Canon inkjet customers, today announced registration is open for invited thINK Ahead 2021 guests. Unlike any year prior, thINK Ahead 2021 will be exclusive to C-level, Presidents, VPs, and Owners in production inkjet print. To foster networking and learning in smaller groups, invited guests can select between two thINK Ahead waves: October 11-13 or October 13-15, 2021. “Due to the rapidly changing print industry, thINK Ahead 2021 has been designed to specifically address the opportunities and challenges of …