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International Print Day, PRINTING United, and more thINK resources in the October E-Newsletter ! …

Canon production inkjet customer and thINK member Nathan Thole, Director of Printing Services, shares Iowa State University’s transition from offset to high-speed production inkjet and how it catapulted them into a new era of efficiency, quality, and versatility, all while achieving their sustainability goals.  Nathan grew up on a farm in Eastern Iowa and went to Iowa State University, initially to pursue a career in architecture due to his love for drawing and aptitude for math, though he soon changed his course to Art & Design. It was during his last two semesters that, through a friend, he got a job at one of Iowa State University’s satellite quick print centers. (He reflects printing 12 color pages a minute with their Xerox DocuColor DC12 as a student intern!) After graduation he had to move on, the print center hired only Iowa State University students for their internship positions, so his manager connected him with a local printing company in Ames, Iowa.  Using his farm boy …

The New Year is right around the corner, and everyone wants a fresh start. There is no better time to plant seeds with customers that keep your business growing in 2024, and beyond. Consider these three ideas to open new business opportunities in 2024.   New Business Consulting Mission: Stand apart from the crowd by helping your customers improve their bottom line, communications and engagement by understanding their short and long-term business goals.  How it Manifests: Set up ‘new business development’ meetings to understand how your customers are trying to grow their business, their sales and communications prospects, and any targets they are setting for customer acquisition and/or revenue they will share. Gather info, do not make any suggestions or plans at the meeting other than giving them a date they will hear back from you with a New Business Development Plan mapped out for as long as is relevant. Go back and strategize with your team. What have these customers ordered …

Growing your business, expanding your applications, leveraging new opportunities, and more. Plus, the new thINK Forward is headed your way. Read more in our September E-Newsletter ! …

The printing industry has gone through many different eras of innovations since the time of the first printing press, and the era we are in now is no different. High-speed inkjet, all-digital workflows, variable data applications, and the race for full automation are all pushing the industry into a new future. Arna Marketing Group, a New Jersey-based commercial printer and thINK member, knows that keeping their finger on the pulse of the latest technologies will help them stay ahead of their competition and bring in new business. In speaking with Standard Finishing for our FinishLine newsletter last year, Steven Hegna, President of Arna Marketing Group, explained, “Critical to our growth has been our commitment to continually invest in the latest and greatest technology to serve our customers better and more cost effectively.” Arna’s commitment to innovation not only includes investment in state-of-the-art Canon inkjet technology , but continues through to the finishing end with …