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The Property and Casualty (P&C) insurance market is ripe for opportunities for printers. Insurance is a document-centric business where the only tangible evidence of what the consumer paid for is a policy document. P&C insurance has the added benefit of being something that everyone needs and, in most states, is required to have in some form or another. The competition for consumer’s business is fierce generating big-bucks marketing campaigns from major players like Allstate, GIECO, Farmers Insurance, Progressive, State Farm and others. P&C carriers send over 2.5 billion pieces of direct mail annually according to Comperemedia, and that doesn’t factor in the volume of customer mailings of policy documents, billing and required notices. While the biggest spending comes from the top 20 companies in the market, this is a big market with lots of printing needs. There are over 3,000 P&C insurers in the US and another 38,000 independent insurance agencies. More and more, independent …