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Color consistency and repeatability are important – to your shop and to your clients. But producing reliable and consistent color can consume considerable time and money. An increasingly popular way to best analyze color and print-related issues to assure repeatable, predictable results is to become a G7 Master qualified facility. Have you heard of the G7® process? Perhaps you’ve had inquiries from potential clients about whether you are a G7 Master shop. Some print buyers will only work with G7 Master printers because they know that a G7 Master printer is a skilled, tested, and proven leader in color print production, is an expert in matching proof-to-print across any process, ink or substrates, delivers print at the highest level of quality, and reduces cost and speeds time to market. G7 is an internationally accepted set of best practices for achieving consistent color reproduction across a wide range of proofing devices, printing devices (both digital and offset), and substrates. …

Mid-sized, high volume print and electronic services providers and direct mail companies came together February 17-20 in Orlando, Florida, for the 24th annual INg Forum. INg is a networking association for the print and electronic service provider industry. The annual Forum brings together INg members plus some of the biggest name vendor partners to discuss key business and technical issues facing the industry and share best practices on running and growing member businesses. Here are some of the session highlights from the Forum related to production inkjet and how to leverage this technology to expand your print business: “The In and Out of Inkjet Printing” – Mary Schilling of Schilling Ink Jet Consulting spoke about inkjet as a production technology and how to best leverage inkjet papers and substrates to create a highly effective and profitable document. “Introducing Inkjet to Your Sales Force and Your Customers” – This topic was specifically requested by a survey of INg members. …

Spring Break came early for a select group of market analysts and industry publication reporters who gathered in Delray Beach, Florida two weeks ago to participate in Canon’s second annual Anniversary Event. The event offered an exclusive opportunity to learn about the growth and future of the various divisions of the company plus provided time for one-on-one in-depth discussions. Of particular interest for Production Printing Solutions customers were three significant announcements. The Designer’s Guide to Inkjet – Production inkjet has many speed, productivity, and flexibility advantages, but it is different than both offset and digital color toner devices. Rather than learning how to optimize work for production inkjet printers by trial and error, this “how to” guide provides the tips, tricks, and techniques you need to get the best results every time. Authored by inkjet industry experts Elizabeth Gooding and Mary Schilling, this educational resource will help print providers get …

Canon, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced the formation of a community of Canon Production Print customers. Called thINK , the group will hold its first conference September 8-10, 2015 in New York, NY at Canon Expo. …

Canon will host an “Ask the Experts Roundtable” entitled “What’s Missing from Your Omni-Channel Marketing Strategy” on Oct 27th at 12:30 PM at the Direct Marketing Association Conference being held in San Diego, CA. The roundtable Group Leaders will be Elizabeth Gooding, President, Gooding Communications Group, and Sheri Jammallo, Corporate Enterprise Segment Marketing Manager, Canon. Both Elizabeth and Sheri will lead the group through a discussion you won’t want to miss. In this session you will learn: What’s Missing from Your Omni-Channel Marketing Strategy? When marketers compare the MROI of the various direct marketing channels they use the conversation tends to follow the lines of “digital versus traditional” or “online and offline” but rarely is it a true “omni-channel” discussion. One of the most overlooked channels is statement marketing, which is a critical anchor point in customer retention and cross-selling initiatives. With recent advances in full-color inkjet printing, …