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Appvion (formerly Appleton Papers) is a thINK founding partner and a Platinum sponsor of thINK 2016. We sat down with Jeff Luehring, Business Team Leader and Connie Evers, Brand Manager of the company’s inkjet team to hear their inkjet perspectives. How important is the inkjet market for Appvion? The inkjet market is highly important to us. It’s one of few paper markets that’s growing and it’s growing double digits. The segment is attractive to us not only because of the size of its growth rate but also because it uses a lot of specialized papers, which is one of our core strengths. It is also important for us to bring new products and growth opportunities to our customers.  We view our customers as partners, and  we understand that to assist in their success, we need to help fill any gaps they may have.   How long have you been developing papers for inkjet? Appvion has developed and produced inkjet papers for almost 15 years.  In fact, we’ve been a specialty coated paper maker since …

In today’s digital age, online engagement requires a more personal approach than in the past. Online marketing used to be about creating marketing campaigns comprised of ad banners, search terms and mass email sends. Times have changed and with it technologies that hamper those marketing efforts. The amount of people worldwide using ad blockers has increased 41 percent year over year , and emails are opened less frequently as they are increasingly flagged as spam by email providers, or people swipe them into the trash before looking at them. So how does one go about digital marketing in this new day and age? How do you target a consumer who is engaged digitally, but is ever more immune from digital marketing? We asked those same questions, and our answer was to look to the past and adapt it to the future, with Programmatic Direct Mail®.  Digital printing for direct mail has been around for a while, but it lacks the timeliness and relevancy that email and ad banners provide. However, …

Get exclusive access to of all the thINK event sessions - including  thINK 2015  thINK 2016,  thINK 2017,  thINK 2018 and thINK   Ahead 2019. You’ll find presentations and case studies from thINK members and inkjet experts on topics ranging from selling inkjet to color management and managing data to media options. …

In this special marketing section, you'll find tools you can use to market your own business and strengthen your own marketing messages. Look for marketing how-to guides, customizable campaign templates, downloadable InDesign files, and sharable content for newsletters. …