SEARCH

Gasch Printing - Inkjet Investment Paves Path to Growth Founded more than 30 years ago, Odenton, Md.-based Gasch Printing, along with seemingly every major print provider, has undergone major transitions as the industry evolved. Early in 1982, Doug and Linda Gasch started the company in their 100-sq.-ft. basement. For two decades, the shop operated with a handful of employees, a one-color duplicator and a homemade lamp to expose printing plates.  Understanding the need to adapt to the ever-evolving industry, the company’s forward-thinking leadership team – now under the guidance of Doug Gasch, Jr. – moved from an offset environment to a fully digital toner operation in 2002. Four years later, in 2006, the shop teamed up with BrightKey, a large warehouse and distribution company that wanted to partner with a print provider to cater to its publishing and association customers. That move has led to more than 10 years of sustained growth and has ushered in a new era for the company and …

Deborah Corn presented 5 ways to get in the customer’s door and stay there. This informative and entertaining session described how print buyers think, consider potential printing partners, and make decisions on who wins the business.  A variety of effective approaches were discussed, including what common errors to avoid, and real-life anecdotes on what worked. Deborah is especially gifted at eliciting questions and input from her audience, plus has a large customer and industry audience from which to draw current and relevant data. Did you miss it? View the recorded session .   Understanding the priorities of print buyers are critical to stand out from your competition in offering print services. But these priorities can be surprising, and may not match your approach to potential customers.   View the recorded session to hear the responses to these and other questions: Do you know what print buyers want? What do 100 senior level advertising and marketing buyers consider most …

Did you miss the PRISMAproduction panel discussion at thINK 2016?  Read a summary below and view the recorded session on the Resource Center of this website, under “Event Presentations.  Lisa Weese, Sr. Manager, Marketing, Product Marketing Bill LaRoss, Software Sales Manager Mark Moomjian, Solutions Engineering Advisor Jane Nerf, Sr. Product Marketing Specialist What IS PRISMAproduction?  What can it do for you?  Are you utilizing it to its fullest potential? When considering any workflow management software you need to consider the key business challenges and/or obstacles that are preventing your business from evolving. The challenges that many print service providers face today range from faster turnaround times and shorter run lengths, to increased job complexity and rendering.  They may also include pressure to generate new revenues from higher-margins, value-added services, or implementing streamlined workflows for greater efficiency and cost reduction.    This session …

There is much excitement around the recent announcement for the third annual thINK Conference, to be held at the Boca Raton Resort & Club, October 9-11, 2017.  thINK, established as the largest inkjet user event in the world, will bring together more than 400 production print professionals, analysts, partners and press at the third annual conference. Registered thINK members will receive more information and registration details in the months to come.  While the thINK community is known best for the annual interactive, educational thINK conference, thINK extends beyond the conference to facilitate inkjet education year round. Are you tapping into the resources available to you as a thINK member? Recent inkjet education and resources made available to thINK members include: Inkjet Paper Selector: thINK members can now easily find the right paper for the job with the new Paper Selector tool on thINKforum.com. Members simply select their inkjet press and narrow their search to the right …

About a decade ago, after years of steady growth, Brianne Baggetta Noonan, president of Albany, N.Y.-based The Mailworks, had a revelation: How can you market your product to new customers if you’re outsourcing your work and you’re not passionate about it? At the time, the company was receiving 60-70% of its work via outsourcing from print brokers or offset printers. But Baggetta Noonan wanted to bring work in-house to set them apart from their competition. She knew that if they wanted to grow their business, they couldn’t continue to outsource all of their work to offset printers, but she also knew that they wouldn’t be able to add offset capabilities in-house. That is when The Mailworks installed its first color digital press transitioning from a letter shop to a direct mail marketing firm. Since 2012, the company has seen 100% growth, attributed to new technology and services as well as the acquisition of FS marketing, an Albany-based company offering complete marketing solutions …