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What Great Communicators Say When They Don't Know The Answer
It’s a big fear for most people and most likely will happen to you at one point.
You’ll be giving a presentation in front...
Don’t Fall In The Easy Question Trap!
Would you rather face an easy question or a tough question?
Let me guess which one you’d choose. However, as a Media Trainer and...
The Secret That Will Keep Your Audience Engaged
A television news director once gave me a valuable piece of advice. He said, “Viewers are like cats. You have to dangle something in...
Focus More on Current Customers Than Acquiring New Ones
Budgeting for sales and marketing is always a dicey situation. You want to spend appropriately, and in directions that result in the best returns...
Ditch These Words! You’ll Sound More Confident
I was just wondering, if maybe you’d like to learn a simple way that, in my opinion, could possibly help you come across a...
Advance Your Brand Reputation to Assure Customer Loyalty
Your customers want to do business with brands that have positive reputations. Advancing your own brand credibility and reputation is critical not only in...
Pay Attention and Connect the Dots for Profitable Print Opportunities
Do you read the Wall Street Journal every day? If not, you should.
Why?
What if you read an article talking about how difficult...
Reinforce Customer Loyalty with Cross- and Upselling
Retaining good customers goes far beyond serving their needs well and making them feel appreciated. It’s also about extending the value you provide, to...
Recognition And Feedback to Retain Good Customers
Understanding how to use the sales funnel successfully—the top in building awareness, the middle to create consideration, and the bottom to convert prospects into...
Situational Selling: Weight Loss Clinics and Gyms
“Situational Selling”* is a term we use to describe opportunities for inkjet printing that come and go every year. This is another in a...
Situational Selling: The Retail Holidays
“Situational Selling”* is a term we use to describe opportunities for inkjet printing that come and go every year. This is another in a...
Using Demonstrations to Finalize the Deal
When a prospect is really engaged with your company and services, and is ready to become a customer, an essential way to get them...