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In the course of day-to-day business practices, procurement’s growing influence has made request for proposal (RFP) engagements a fact of life. Procurement representatives are intent on using RFPs to standardize providers’ proposals, so they can better compare bidder prices. Unfortunately, procurement departments often have a limited perspective on the intricacies of creating, managing, and delivering transactional communications as well as a desire to keep prospective vendors at arm’s length from internal business owners. As a result, information about the true purpose of transactional communications is incomplete and the burden of financial risk now falls on the procurement rep’s selected vendor. Procurement Policies Underutilize Providers’ Expanding Service Roster Thanks to their overly rigid RFPs, procurement has become disconnected from the realities of customer communications work. Since procurement professionals generally do not understand the details of an individual job, …
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Chuck Werninger is Senior Manager of IT Administrative Services at Houston Independent School District. You might be familiar with Chuck as he was a speaker on the "Investing in Inkjet" panel at this year's Inkjet 101 — or perhaps you know him from his active contribution to several other industry publications and events. It’s safe to say that wherever people are talking about the future of print, Chuck is sure to be part of the conversation. Houston Independent School District (HISD) added the Océ VarioPrint i300 to its fleet in July 2016. We spoke to Chuck back then about the district’s decision to make the switch, and you can read the case study to learn about why it seemed like the right fit at the time. Now, heading into 2019, we wanted to check in with Chuck to hear how inkjet has changed HISD’s print shop and what advice he has for others who are considering making a move. CC: I want to start with a comment you left on Stephanie Pieruccini’s recent article Inkjet Production …
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Are your sales and marketing teams working with synergy, or in silos? The most successful organizations I’ve worked with all recognize one simple truth: sales and marketing share the same general goals and are better off working together. David Stabel made a good point recently in his article Optimizing CX Through CCM . A positive customer experience (CX) “involves all parts of a business, from sales and marketing to operations and customer service. Businesses are challenged with taking a cohesive approach that unites individual engagements across the entire customer journey.” To address this, David suggests, among other things, rewiring your organization around customer touchpoints — a fantastic idea. But what does this actually look like? How do we reorganize in a way that actually helps sales and marketing collaborate? These are some practical steps I’ve observed my most successful clients take. Align Sales and Marketing Goals and Objectives I mentioned that sales and marketing …
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At the start of November, 2018, Senator Ron Wyden (Democrat from Oregon) proposed a bill that is designed to amend the powers of the Federal Trade Commission (FTC), giving the agency the power to investigate and prosecute companies that collect and use personal data from their consumers. Known as the Consumer Data Protection Act (CDPA), this bill is clearly influenced by the EU’s recent activation of the General Data Protection Regulations (GDPR). Senator Wyden’s new bill introduction represents the next step in the rapid arrival of legislation to the world of data collection. Building on such regulations as the GDPR and the upcoming California Consumer Privacy Act, the CDPA – if ratified – will give the average consumer new powers and far greater control when it comes to data collection. How the Senate Bill Differs from the GDPR On many levels, the CDPA is similar to the GDPR. Both pieces of legislature place responsibility on companies collecting and using personal data. In the case …