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In a major step towards developing the next generation of inkjet printers, production print workers and designers, thINK and Canon have teamed to support Print[ED] in developing and delivering accredited instruction to high school print and graphics programs throughout the USA to develop the future generation workforce. …

The Obstacles (Opportunities) Industry analysts rightly point out that 2022 has many obstacles ahead. And as good businesspeople we know that an obstacle at its core is an opportunity. The short list of what we all face is Supply Chain issues, slowing growth, inflation, and workforce issues. Canon and NAPCO Research held a webinar to present and discuss Top Trends for 2022. The short list above was covered and discussed in the nine trends identified by Canon’s sponsored NAPCO research. As an Advisor within the Project 360 team at Canon, my role is to help our existing customers and our potential customers with identifying and improving productivity concerns. And with the opportunities ahead, productivity will be key. The short list above directly targets margin. Productivity will be a key tool in protecting and perhaps growing margin in 2022. In the past we could adjust for margin pressure via workforce reduction. Not in 2022. We could overcome supply chain and raw material issues …

The April E-Newsletter  provides more insight into thINK Ahead 2022, highlights access to media resources on thINKForum, and reminds members to register for the upcoming thINK Academy LIVE classes. …

After the online event, Project Peacock: Postal, I sent a survey to the buyers that were in attendance to find out what was most important to them regarding direct mail.  Here is the response from the 18 print buyer respondents from brands, agencies, and publishers: Targeted messaging is critical to our overall direct mail campaign strategy  We need to incorporate QR codes into our direct mail marketing We must be able to track, measure, and report results We need our print and paper vendors to bring us new ideas  Overall, it’s good news if you have digital printing equipment and can provide some digital media support yourselves, or with partners. If you can’t do either of those, now is the time to gear up and get in the game. Here are a few tips: Direct Mail Targeted Messaging: Target messaging is about customization. Brands want to communicate to in a personal way to hyper-targeted groups, but they don’t necessarily want to personalize. “Dear Deborah” on my mailing isn’t driving …