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An inkjet success story, a new report on cobrand credit card marketing strategies across the top ten spenders, and more in our June E-Newsletter ! …

“Clients want to know we can handle large print runs and quick turnaround without sacrificing print quality. The Canon varioPRINT iX sheetfed inkjet press helps us do that.” — Terry Brokamp, SVP, Vya   “In today’s fast-moving world, our clients look to us to help them execute highly personalized and impactful direct mail campaigns in days — not weeks. With our Canon varioPRINT iX sheetfed inkjet press, we can handle large print runs and quick turnaround without sacrificing print quality, and that helps us meet our quality of excellence requirements while delighting our customers with turn time,” said Terry Brokamp, SVP, Vya.  Vya , based in Cincinnati, OH, is a leading provider of marketing execution technology and services for distributed organizations with customers that span the franchise, financial services, insurance, utilities and manufacturing industries. Their mission is to deliver ‘simplicity’ to their customers with turnkey print production services and Vya’s proprietary …

Comperemedia’s recent report by Marisa Frys, “Cobrand Credit Card Landscape: A Flee From Fees” provides insights surrounding cobrand credit card marketing strategies across the top ten spenders, a high-level look at messaging strategies and opportunities to grow moving forward. In short, it’s your playbook for helping your financial services customers create powerful cobrand credit card marketing strategies for their direct mail campaigns — and it’s a free download for all Canon production inkjet customers.   As a print service provider, it's essential to understand the nuances of marketing strategies for cobrand credit cards to effectively produce marketing materials for your Financial Services customers. By understanding the key insights and opportunities in this space, you can create effective print collateral that drives engagement and loyalty among their customers. One critical consideration when printing marketing materials is the messaging strategy. Cobrand card issuers have …

Big news — you won't want to miss this! Plus, resources to help you optimize your workflows and succeed with unusual substrates in our May E-Newsletter . …

Meet thINK Members from PIP “We aren’t your average franchise printer—we generate $5M in revenue and have a 30,000 sq. ft. facility with over 30 employees, and we are the fourth-highest revenue producer in the PIP network,” said Shane Parker, PIP President. The PIP franchise was established in 1978 in Peoria, IL, and quickly grew to nine brick and mortar locations with one central print facility and several delivery trucks. While it was very much “just” a copy center, it was certainly a successful one.   “PIP has been enjoying almost 50 years of success since my dad and grandfather bought the first franchise in 1978,” said Chris Cochran, CEO. But with time came change, and brick and mortar locations were no longer required to capture business, so Shane and Chris streamlined to one central print facility and a satellite office. In addition, they found their customer base was also changing, becoming much more diverse and more sophisticated in their print requirements, requiring them to …