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Marketing analytics play a crucial role in helping marketers understand their target audience, reach them effectively, and evaluate the success of their marketing efforts. The history of marketing analytics has shown a steady evolution and improvement through iteration, but we are now experiencing a revolution driven by multiple factors, such as seismic shifts in privacy, rapid changes in storage and processing power, and access to data infrastructure technologies that allow structured and unstructured data to be integrated. Additionally, analytical techniques have advanced to include machine learning, deep learning, and advanced AI. These developments have enabled marketers to harness the full benefits of more advanced analytics to enhance multiple areas of activity. There are significant obstacles to growth, however, as the loss of data identifiers, privacy regulation, and entrenched organizational cultures force marketers to innovate in understanding what drives value. These …

Multistate sales tax compliance for printers was an unintended side effect of the U.S. Supreme Court’s 2018 Wayfair decision. In the five years since that decision, state tax agencies have begun auditing printers and direct mail producers for use tax even though these companies don’t step foot in the state! The taxman is on the prowl, and for printers and direct mail producers, the time for burying one’s head in the tax compliance sand is over. Don’t be caught unaware about how your mailing activity, postage payment, and client billing might be exposing you to tax liability. This live class will address the multiple unique aspects of multistate sales tax compliance for printers, from taxability of the components of your production line to just what type of data you need to maintain to comply …

The thINK Marketing Toolkit offers print service providers a variety of marketing materials designed to help them accelerate their success with inkjet. In this live thINK Academy class, we will share how you can leverage the thINK marketing toolkit to quickly ramp your marketing efforts and take a deep dive into the MKTG Lab tools including application samples, Canon logos, direct mail and email campaigns, infographics, inkjet press photography, social media — and more! …

Get clarity on the complex and rapidly evolving landscape of content management systems (CMS). In the process of developing this paper, Winterberry Group surveyed more than 150 decision makers across the U.S. and conducted in-depth interviews with influencers in the CMS market. The result is an evidence-based examination of the use cases, considerations, tradeoffs, and value of different CMS platforms while exploring the investment, technology, and strategy trends that impact the content and digital experience landscape these platforms …

Being the leading trade fair for print technologies, drupa is associated with innovations and new approaches for all facets of printing. In this live class, key industry analysts will share their perspective on drupa critical trends emerging for 2024 and beyond as well as strategies to capitalize on current market conditions. Key areas of focus include print technology trends, streamlining workflows, artificial intelligence, expansion into digital marketing services, customization and personalization, emerging applications, substrate expansion, application opportunities and key market segments for focus, sales and marketing strategies, diversification, and market …