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Can a quick price drop close the deal? Is there a downside? Let me share why discounts like this can backfire for Production Inkjet print service providers—and what to do instead. Scenario A: We quote $5,000 to a customer for a production inkjet print job—let's say it includes full-color variable data printing on premium coated stock and mailing services. The customer comes back and says they need us at $4,500 to win their business. We agree to discount the deal by $500 but don’t change anything about what we’re delivering—still the same premium stock, same color coverage, same mailing service. In Scenario A, the customer gave up nothing to get a discount. We changed the price without changing the offering, which I call an “unearned discount.” This obviously eats into our profit. But equally importantly, unearned discounts hurt trust. When the customer learns that they can simply ask for a discount and get it—without any adjustment to the scope or materials—they may conclude there was …

  BOCA RATON, FL., January 16, 2025 – thINK , an independent community of Canon U.S.A. production inkjet customers, is pleased to announce 2025 thINK Board positions, as follows: thINK 2025 Board: Pete Studer –  President 2025 | CEO, Impact Lori Messina – Immediate Past President 2025 | President, Access Direct Chris Wells – Director | 2025 VP/Treasurer | Executive Vice President, DSG | UW Eric Hollingsworth – Director | 2025 Conference Chair | VP of Operations, RevSpring Shelley Hyde – Director | Co-Owner PrintMailPro Fred Van Alstyne – Director | Chief Operating Officer, Cathedral Corporation Tom Ling – Director | Managing Member, Advantage Colorgraphics Francis McMahon – Executive Sponsor | Executive VP, Production Technology & Services, Canon U.S.A. Tonya Powers –  Executive Sponsor | Director, Customer Marketing-Production, Canon U.S.A. Eric Hawkinson – thINK Executive Director Pete Studer, a seasoned leader with a deep-rooted belief in the power of human connection, steps into …

BOCA RATON, FL., January 16, 2025 – thINK , an independent community of Canon U.S.A. production inkjet customers, is pleased to announce 2025 thINK Board positions. …

Introduction You may have seen the recent news that the United States Postal Service (USPS) had a deficit of $9.5 billion during its recently completed 2024 fiscal year. This is after Postmaster General Louis DeJoy suggested four years ago that his “Delivering for America” plan had a chance of getting the USPS to a breakeven point by now. As it turns out, though, this is not all DeJoy’s fault. In a very true sense, the USPS has its hands tied. The United States government does not see the postal service as a “service” provided to taxpayers—it wants the USPS to be self-funding, but in several important legislative ways, the government has made it very difficult for the USPS to break even.  Good News and Bad News The good news from the latest USPS fiscal announcement was that the USPS increased its operating revenues by $1.4 billion, largely due to gains in package shipping. Even so, it still experienced a $9.5 billion net loss in its 2024 fiscal year. Of this $9.5 billion, the USPS …