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If I had to give advice to others who are implementing inkjet, I’d say plan for change!  Back in 2009, we bought our first inkjet press – and boy have we learned a lot since then. Our transition to inkjet started with our company leadership. Taylor Corporation is always looking to be in front of emerging technology. Moving away from warehousing customer collateral was also a significant factor.  Today, we have a fleet of seven across our Arden Hills and Ft. Worth locations, including five Océ ColorStreams and two Océ VarioPrint i300s. We are heavily steeped in Canon technology, including PRISMA. While we researched other vendors, Canon offered the best partnership for our fleet. Change is always the hardest part of a transition like this. We had little idea how to set up workflows to support the full-color digital press, and we didn’t have any color management in place at the time. However, having executive sponsorship made it easier to drive all the collateral things we needed to do …

Whether you (or your clients) are marketing your products and services to Baby Boomers, Gen-Xers, Millennials, or Generation Z, understanding customers’ channel preferences and behaviors is key to success. Generational preferences about e-mail vs. direct mail, online engagement, mobile usage, and general buying habits should be at the core of all marketing communication strategies. Here’s a quick breakdown to help you navigate the communication landscape across the generational divides.  Generation Z (Born after 1995) Gen Z’ers have never known life without the Internet. For these true digital natives, mobile devices are a life essential. On average, Generation Z consumers spend about 2 hours and 38 minutes  each day on social media, where they are researching new products (85% use YouTube for this!) and making observations that will ultimately influence their shopping behaviors online and in-store. In fact, 8 out of 10 Gen Z individuals report that social media can convince them to …

Did you know that Canon offers a host of professional services to thINK members? Many of you have taken advantage of the application and workflow consulting services, as well as project management services in preparation for your press installation and workflow integration, but are you fully versed in the new sales training and marketing programs that we have added? At our core, we believe that professional training is integral to realizing the full potential of your solutions in terms of improved efficiency and added capabilities. Our training can help you realize all the benefits of your technological investments. Beyond this, we want to provide the tools to position you to grow your business to the next level!  Because print should not be a commodity, we’ve expanded our offerings to help you quickly reach your ROI with value-added services. Offering everything from sales training, marketing/business strategies to content marketing and lead generation programs, we’ve created a wide …