Publishing: A Vertical Market Powerhouse

Join us exclusively, along with Keypoint Intelligence, for a live session exploring critical trends transforming the publishing market. This session offers unique insights from the latest 2023 Vertical Visions research and reveals how publishers are adapting to meet shifting customer demands. 

We'll uncover:

• The Digital Divide and how publishers strategically allocate marketing resources between digital and print channels.
• Evolving Publication Applications, from what's driving change in the catalog market to discussing which printed book formats have the most significant market share. 
• Actionable strategies to remain relevant in the publishing market and how to go from a "one-hit wonder" to an industry rockstar." 

Whether you're a publisher, a printing partner of a publisher, or simply curious about the publishing industry, this session will equip you with:

• Valuable insights to inform your publishing strategy.
• Real-world examples of how to use the Vertical Visions research to drive your success.
• A blueprint to identify growth areas within the publishing landscape.