Delivering Performance: Direct Mail in the U.S.

Based on an exhaustive primary research effort incorporating input from hundreds of marketers and supply chain industry leaders, in this live class you will learn:

• U.S. marketers will invest more than $39 billion in direct mail this year.
• Some marketers and early-stage direct-to-consumer brands are increasing their direct mail investment as a means of supporting their customer acquisition and incremental sales needs.
• Improvements in the integration of data and creative content are allowing direct mailers to achieve long-promised value from on-demand production, personalization, trigger-driven programs, retargeting, and more.