Learn how to communicate unique value propositions through structured sales training sessions. Sales training is a critical requirement for service providers who want to sell sophisticated solutions, such as books and publications on demand, supply chain management, integrated marketing campaigns, and transpromo.
We’ll teach your sales team to communicate your value propositions for the markets you want to target, including key messages that define the benefits of your solutions and your company’s differentiators.
Step 1
PHONE-BASED KICK-OFF / INFORMATION SHARING DISCUSSION
During this session we will learn more about your current sales staff and the focus of the organization.
Step 2
PRE-TRAINING CALL WITH SALES TEAM
Next, a one-hour conference call is used to set expectations with the sales team prior to training. Keypoint Intelligence will provide the sales team with pre-work where they will be asked to identify their most challenging accounts or key opportunities they would like to close.
Step 3
DEVELOP AND DELIVER A CUSTOM, ON-DAY TRAINING PROGRAM
The on-site training will last 6-8 hours. A sample curriculum includes: Understanding your customer base, Critical communication trends, Identifying your best prospects, Making initial contact, Presenting your unique value propositions to the customer, Making the sale and closing the deal, and Go-forward planning (development throughout the training of an action plan to generate additional volume from existing clients, as well as identify new prospects)
Step 4
POST SALES TRAINING FOLLOW-UP
Within three weeks of training, Keypoint Intelligence will conduct a two-hour call with the sales team to evaluate progress on key accounts and discuss strategies to address any roadblocks the team has encountered.
GET THE SUMMARY SHEET
Read the summary sheet to learn how to communicate unique value propositions through structured sales training sessions.