Most of us work well in a chaotic environment. We thrive off of the uncertainty and excitement of jumping from one task to another. Let it rain! Let it rain! Let it rain! So long as things are fast-paced, we are in gear and able to keep up.

But…

When things start to slow down and we have done a poor job of preparing for those quiet days, this same group of people who thrive in chaos, flounder in the calm. Unable to get excited about doing anything, we do nothing.

Coming up are a unique few days on the calendar. Typically, Thanksgiving week is one of preparing for travel and Black Friday shopping. This year, to the surprise of no one, will be different. You are likely not traveling. As such, let’s talk about what you can do during that week that will help you “sharpen the saw,” as Stephen Covey would say.

How about inkjet?

If on the list of reasons why you were not selling more inkjet, or any at all— is that you don’t understand it, the crash course is a great use of your time.

Make an appointment to sit with the equipment’s operator. Ask questions. Find out what he or she has learned that would help you do your job.

Go to the thINKforum.com website and peruse the site to view press demos, blogs, videos, white papers and other educational material that will help you sharpen the saw.  Then visit the Canon Solutions America website and do the same.

Give your Canon sales rep call. He or she is probably looking for something to do that week, too. Get some background information and suggestions for selling inkjet.

Use this “downtime”  to improve your knowledge and it will serve you well for a long time to come.

Or, you can sit frustrated at your desk.

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Bill Farquharson is a sales trainer for the graphic arts. He can be found at BillFarquharson.com

Kelly Mallozzi is a content creator for the graphic arts. She can be found at SuccessInPrint.net