Did you know that Canon offers a host of professional services to thINK members? Many of you have taken advantage of the application and workflow consulting services, as well as project management services in preparation for your press installation and workflow integration, but are you fully versed in the new sales training and marketing programs that we have added? At our core, we believe that professional training is integral to realizing the full potential of your solutions in terms of improved efficiency and added capabilities. Our training can help you realize all the benefits of your technological investments. Beyond this, we want to provide the tools to position you to grow your business to the next level! 

Because print should not be a commodity, we’ve expanded our offerings to help you quickly reach your ROI with value-added services. Offering everything from sales training, marketing/business strategies to content marketing and lead generation programs, we’ve created a wide array of business development services that are available to you today. Services to grow your business into the future include: 

• Inbound Marketing Program
• Outbound Marketing Program
• Social Media Program
• Custom Product Video
• Web Design and Development
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Reputation Monitoring and Management
• Custom Augmented Reality Experience
• Custom Virtual Reality Experience
• Building Inkjet Business Strategy Workshop
• Content Marketing Services Workshop
• Educating Your Sales Force Training Workshop

As the saying goes, “The best decisions are informed decisions.” Canon’s team of experts and trusted consultants are ready to provide you an unvarnished view of your market and your place in it, offering candid insights and the highly responsive tools required to succeed every step of the way. Featuring direct interaction with your organization via a structured workshop, our consultants will collaborate on how to most effectively position your business, products, and services for growth.

The role of digital printing companies is changing. Stiff competition and thin margins have forced print service providers to seek new ways to improve customer relations while still turning a profit. Our professional marketing services present an opportunity to create a more profitable business while enabling you to position yourself as a valued partner that can guide your customer’s strategic decision-making and help shape marketing campaigns – not just execute them. Take the next step to get familiar with our professional services and reach out to your local Canon team today!

Jane Nerf is Senior Product Marketing Specialist at Canon. She is an accomplished B2B/B2C marketing professional whose career has spanned Siemens, Océ and now, Canon . In her current position, Jane is responsible for the life cycle product management and marketing support for Canon’s Production Print PRISMA suite of products and Professional Services. Translating market requirements into new products and improved product functionality is an important part of the role to help  drive revenue and profit for Canon’s customers by improving operational efficiency and productivity through automation to meet the ever changing demands of the graphic arts and transaction market spaces.