Have you heard? MKTG Lab is now available to all thINK members! It’s a collaboration between Canon and the thINK user group, and it’s designed to give new press owners marketing tools, as well as access to professional services, to help them promote and sell their new capabilities.

Get the Marketing Kit
The first set of marketing tools was developed for the Océ VarioPrint i-series and are available now. Marketing kits for other presses will follow soon. In the downloadable marketing kits, you’ll find a press-ready direct mail series, a marketing how-to guide and video series, press-ready application samples, and more. The goal behind these tools is to provide you with a multi-touch campaign for lead generation, cross-sell and upsell. The best part is that the kits are free to all Canon inkjet customers. 

Services Too
An equally valuable piece of the MKTG Lab program is access to professional services you can trust. Pre-priced programs for marketing, sales training, and business consulting can be requested and purchased right from your Canon sales rep.

Marketing programs and services are available from the team at Trekk. In case you don’t know us, we’re a tech-driven creative services agency with offices in Illinois and New York. We’ve done work for Canon, the thINK user group and many thINK members for several years. We’re excited to be part of this program to help you grow your business and take advantage of the inkjet opportunity.

Complete service packages we’re offering through Canon include inbound marketing, outbound marketing, social media, and custom video development, as well as a comprehensive marketing package that includes all of the above. But you can also tap our expertise in other areas, including website development, search engine optimization, and interactive experiences like augmented reality and virtual reality.

Want to Add AR?
Something we definitely wanted to include in our offering was augmented reality development services. As AR continues to move into the mainstream, we’ve seen mounting interest from both marketers and print providers. If you or your customers want to add AR experiences to customer communications and collateral, we can help you do it. Trekk was a pioneer in augmented reality and we continue to find new and effective ways to help our clients use AR to engage their customers and easily move them to digital calls to action. My team and I are ready to go. Let us know how we can help!

See all the tools available to you in the MKTG Lab resource center.

Sarah Mannone is Executive Vice President of Trekk, a tech-driven creative services agency. She works with Trekk clients to develop strategic marketing plans and craft measurable programs that that span print, web, social and mobile. As part of the Trekk management team, Sarah is involved in the decisions and strategy around new technologies and applications to meet the current and future needs of Trekk clients. She is a member of the Forbes Agency Council and a frequent speaker at marketing and print industry events.