Inkjet: Advancements in inkjet technology have print service providers asking not if, but WHEN they should invest. InfoTrends interviewed a number of inkjet users to find out the critical strategies they are following to accelerate their organization’s path to profitability. 

In the recent Keypoint Intelligence | InfoTrends “Inkjet: The Pathway to Profitability” analysis, Barb Pellow shared key highlights:

• InfoTrends expects global digital production color volume impressions to approach 895 billion in 2020, with inkjet representing 60% of total volume. 
• Investing in inkjet is not enough to drive business results; building a business with sustained growth requires service providers to develop a solid strategic plan.
• The real value of inkjet comes from doing things that can’t be done with other print technologies, including the ability to produce more affordable high-value personalization, short runs, and versioning.

With the question being “not if, but when” to make an inkjet investment, InfoTrends interviewed a number of inkjet users to find out the critical strategies they follow to accelerate their path to profitability.  

Download the white paper to learn what they did and how you can be successful with your inkjet investment.