Do your customers understand the contribution your inkjet production investment can make to their success? Promoting and demonstrating the value inkjet digital printing brings to clients is a critical sales tool. According to Keypoint Intelligence‒InfoTrends’ research on sales best practices, 40% of print service providers are NOT supporting sales efforts with lead generation campaigns today! Firms cannot solely reply on inbound marketing to grow their companies. Promotional campaigns, marketing materials, and educational efforts that demonstrate digital printing capabilities drive new opportunities for sales reps. These tools highlighting the benefits of digital printing can focus the sales conversation on new opportunities versus price.

Many of you have told us that creating winning self-promotion pieces is time-consuming and takes away from daily operations. For this reason, we’ve been working diligently to provide you with a portfolio of promotional materials that will elevate your marketing initiatives with minimal effort from your staff. thINK, in collaboration with Canon and Trekk, has developed a marketing tool kit, MKTG Lab, that includes direct mail campaigns to build market awareness on the benefits and value of inkjet printing and demonstrate a provider’s ability to deliver quality printing applications using Canon’s Océ VarioPrint i300. 

Also included in the tool kit are sales presentations, open house marketing materials, social media post templates, marketing calendars, print samples, how-to guides, tips and videos for adding content marketing to your multi-channel communications plan. We hope that these easy-to-use tools will support you in building stronger customer bonds and position your organization as a trusted and valued partner. 

Today, customers are seeking a partner – not an order taker – that can help them accomplish their organizational goals. Demonstrating to customers how digital printing can maximize their communication budget dollars, is a strategy that will enable you to out-finesse your competition. Don’t go at it alone though, let thINK help you show off what you can do and maximize those sales!

Ready to get started with the MKTG Lab Resources? Click here to learn more.