From thINK Ahead 2024 Partner MBO

In today's market, branding is crucial. A strong brand image makes a business memorable and leaves a lasting impression. One effective way to enhance a brand’s image is through print embellishment, which transforms ordinary printed materials into visually striking and tactilely engaging pieces.

Understanding Print Embellishment

Print embellishment enhances the visual and tactile appeal of printed materials, adding sophistication and quality. Key techniques include contour cutting, embossing, and spot UV coating.

• Contour Cutting: Creates unique shapes beyond traditional rectangles.
• Embossing: Adds a raised effect, providing depth and a tactile dimension.
• Spot UV Coating: Applies a glossy coating to specific areas, creating a contrast for an elegant touch.

Importance of Visual and Tactile Appeal

Visual and tactile elements significantly impact branding and marketing. Print embellishments create a more engaging brand experience. A uniquely cut business card or embossed brochure leaves a lasting impression, reinforcing brand identity through a multi-sensory experience.

Incorporating Print Embellishment in Branding

To effectively use print embellishment, consider these tips:

• Align with Brand Identity: Choose embellishments that reflect the brand’s personality and values.
• Highlight Key Elements: Use embellishments to draw attention to logos and taglines.

Consistency Across Materials: Maintain a cohesive brand image by using embellishments consistently across all printed materials.

VIEW EMBELLISHMENT CATALOG

Case Study: Successful Branding with Print Embellishment

An excellent example is a customized wedding invitation by MBO America, in collaboration with Canon, Bograma, and Solo Printing. This project highlights the print, die-cut, and fold process. The invitation uses 100# Linen Cover Stock, folded with a plow fold method. The Canon ProStream inkjet print adds vibrant colors, while the die-cut shape enhances its uniqueness. The finishing process, completed on MBO’s equipment, showcases efficiency and capability, making this a standout project.

VIEW HOW THE WEDDING INVITATIONS WERE MADE

Benefits of Print Embellishment

Using print embellishment offers several advantages:

• Increased Brand Visibility: Embellished prints are more noticeable and memorable.
• Enhanced Perceived Value: High-quality embellishments elevate a brand's perceived value.
• Improved Brand Recognition: Consistent use of embellishments strengthens brand recognition and recall.

Creative Print Embellishment Ideas

Brands can explore various ways to incorporate print embellishments:

• Packaging: Unique contour cuts and spot UV coatings make products stand out.
• Promotional Materials: Embossed logos and custom shapes for flyers and brochures create a lasting impression.
• Business Cards: Multiple embellishment techniques on business cards make a powerful statement.

Print embellishment is a powerful tool for elevating a brand’s image. By enhancing the visual and tactile appeal of printed materials, businesses can create memorable and engaging brand experiences. Companies are encouraged to explore the possibilities of print embellishment in their branding efforts to stand out in a competitive market.

Learn about the MBO rollfed embellishment modules and capabilities.

VIEW EMBELLISHMENT CATALOG 

About MBO

MBO America is a leader in post-press finishing in the North American Market. Located in Marlton, NJ, it offers a broad portfolio of world-class, high-performance finishing solutions for offset, cutsheet and rollfed digital, hybrid, and pharmaceutical production segments. 

It has also taken on the model of a systems integrator, providing one-step production systems for commercial folding, diecutting, rollfed web finishing, and specialty product systems in the direct mail market. MBO gives printers an edge with next-generation achievements. 

Established in 1984, it now operates under the umbrella of its parent company, Komori Corporation. Visit www.mboamerica.com for more information.